Category Manager Wellbeing & Small Domestic Appliances

Logistics, Sales & Operations · Product Management

In short

Electrolux Group seeks a commercially driven Category Manager to lead growth and profitability for Wellbeing & Small Domestic Appliances in the EMEA region. This role involves portfolio strategy, pricing, product launches, and cross-functional collaboration to achieve sales and market share objectives.

Responsibilities

Monitor category sales, market share, profitability, and KPIs across EMEA.
Identify performance gaps and define corrective actions.
Lead annual budget planning, three-year business planning, forecasting, and performance management.
Identify opportunities to optimize assortment, product mix, costs, and pricing.
Define the regional portfolio strategy, range architecture, and GenPlan.
Translate consumer, market, and competitive insights into actionable portfolio and innovation needs.
Define New Product Introduction (NPI) ambitions, including business cases and target product positioning.
Manage the regional product portfolio throughout its lifecycle, including launches and phase-out activities.
Support product assortment decisions and range optimization initiatives.
Partner with Supply Chain on launches, availability, and stock risks.
Partner with Sales, Marketing, Trade Marketing, and Commercial Areas for successful product launches and category initiatives.
Align stakeholders around category priorities and act as the key category expert.
Continuously monitor market trends, consumer behavior, and competitive dynamics.
Translate insights into strategic recommendations and growth initiatives.
Identify new business opportunities and untapped growth potential.

Requirements

University degree in Business, Marketing, Economics, Engineering, or a related field.
Strong financial and commercial acumen with experience managing business cases, profitability analysis, pricing, and investment decisions.
Proven experience driving category growth, market share expansion, and profitable business outcomes.
Strong understanding of Sales, Marketing, Product Management, and Finance.
Experience in international and matrix organizations.
Fluent in English, written and spoken.

Desired Qualifications

Experience in manufacturing industries such as Home Appliances, Consumer Electronics, Automotive, or similar sectors is highly desirable.
Strong analytical capability combined with strategic thinking and business judgment.
Excellent stakeholder management, influencing, and communication skills.

Benefits

Flexible work hours/hybrid work environment
Discounts on our award-winning Electrolux products and services
Family-friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
Continuous investment in your development
No barriers to where your career could take you

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About Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed approximately 39,000 people around the world. For more information go to…

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