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B2B Marketing Specialist

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Job Description

Position Overview: 

We are seeking a results-oriented and tech-savvy B2B Technology Marketing Executive to lead our marketing efforts within the dynamic landscape of business-to-business (B2B) technologies, including AI, cloud computing, and other cutting-edge solutions. The ideal candidate will possess a deep understanding of B2B technology markets, a creative mindset, and a track record of driving successful marketing campaigns that resonate with business audiences. As a B2B Technology Marketing Executive, you will play a pivotal role in developing and executing strategic marketing initiatives to showcase our B2B technology offerings, establish thought leadership, and engage our target audience.

Key Responsibilities: 

� Develop and implement comprehensive marketing strategies tailored to the evolving technology industry. 

� Monitor market trends, competitor activities, and emerging technologies to identify opportunities for differentiation and thought leadership within the B2B technology space. 

� Craft compelling and informative content that highlights the benefits and applications of our AI, network, and compute solutions, including whitepapers, case studies, videos, and blog posts. 

� Monitor and analyze market trends, competitor activities, and emerging technologies to identify opportunities for differentiation and innovation. 

� Collaborate with cross-functional teams to ensure that marketing efforts are well-aligned with messaging and sales strategies. 

� Stay updated with the latest advancements in cutting edge technologies, marketing tactics, and industry regulations to inform and evolve marketing strategies.

 

Qualifications

� Bachelor's degree in marketing, Computer Science, Engineering, or a related field. MBA from top college is a plus. 

� Strong grasp of AI, cloud and tech concepts, technologies, and their real-world applications. 

� Demonstrated experience in developing and executing successful AI marketing campaigns that drive brand visibility and business growth. 

� Proficiency in utilizing marketing tools and platforms, data analytics tools 

� Excellent written and verbal communication skills, with an ability to communicate complex technology topics to various audiences. 

� Analytical mindset with the ability to translate data insights into actionable marketing strategies. 

� Proven ability to manage multiple projects simultaneously, meet deadlines, and thrive in a dynamic environment.

 � Strong collaboration skills, with the ability to work effectively with technical and non-technical teams.

Razorpay Logo

Company

Razorpay

Job Posted

2 years ago

WorkMode

Hybrid

Experience Level

0-2 Years

Locations

Bengaluru, Karnataka, India

Qualification

Bachelor

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