The opportunity

The Business Analyst will play a Techno-Functional role to analyze multi-channel data, provide actionable insights that support strategic decision-making and enhance business performance. This role involves close collaboration with BMC teams to understand business needs and develop data-driven solutions.

Key responsibilities

Requirements Gathering:

• Works with business stakeholders to understand their needs and define data and reporting requirements.
• Consulting with multiple industry stakeholders around tagging and tracking of assets.

Project Management:

• Manages data-related projects, ensuring they are delivered on time and within budget.
• Collaborate with cross-functional teams, including BMC marketing and product development to ensure alignment and maximize impact.
• Continuous Learning and Development:
• Stay updated with the latest trends, tools, and technologies in data analytics and business intelligence.
• Stay abreast of industry trends and advancements in marketing analytics, GenAI, Power Apps, Power Automate, Co-Pilot etc bringing innovative ideas and best practices to the team.
• Continuously improve technical skills and business acumen.

Stakeholder Engagement:

• Communicates complex data concepts and findings in a clear and understandable manner to non-technical business stakeholders.

Compliance and Risk Management:

• Ensures that data handling and analysis comply with legal and regulatory requirements.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

Qualifications

• Expertise across prominent marketing analytics tools such as Adobe Analytics / Google Analytics, Marketo, Target, Search Console, Sprinklr etc
• Strong proficiency with analytics software and data visualization tools (e.g., Tableau, Power BI).
• Proficiency in Visual Studio and strong skills in SQL or PL/SQL for database development.
• Experience working with APIs (SOAP/REST) and integrating data from various sources.
• Solid working knowledge of relational database development.
• Familiarity with Power Apps and Co-Pilot for enhanced productivity.
• Strategic thinker with a customer-centric mindset and a passion for uncovering insights that drive business growth.
• Strong analytical, problem-solving, and leadership skills.
• Demonstrated leadership skills with the ability to drive projects to completion in a fast-paced environment.

Technologies and Tools

• Platforms – Google Ads, LinkedIn, Adobe, Viva Engage, etc
• Analytics – Adobe Analytics
• Data Base -SQL DB
• AI – Copilot Studio
• Project management
• Business Analyisis
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours