Senior Marketing Automation Specialist

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

In short

Emerson is looking for a Senior Marketing Automation Specialist to join their global Digital Marketing team in Cluj-Napoca, Romania. This role involves designing, building, and executing marketing automation programs using Salesforce Marketing Cloud to support lead generation and customer engagement. The specialist will collaborate globally to deliver personalized and compliant campaigns that drive measurable results.

Responsibilities

Design, build, and execute marketing automation campaigns using Salesforce Marketing Cloud Engagement.
Create and optimize customer journeys, emails, landing pages, forms, and automated workflows.
Develop audience segmentation strategies and ensure accurate data management for targeted communications.
Collaborate with global marketing teams to translate business objectives into effective digital campaigns.
Conduct testing, quality assurance, troubleshooting, and deployment of marketing assets.
Monitor campaign performance and provide data-driven recommendations to improve engagement and conversion rates.
Ensure compliance with data privacy regulations, email marketing best practices, and governance standards.
Drive continuous improvement by identifying opportunities to enhance processes, automation capabilities, and the overall customer experience.

Requirements

Minimum 5 years of hands-on experience in marketing automation within a B2B or global environment.
Strong experience with Salesforce Marketing Cloud Engagement, including Email Studio, Journey Builder, and Automation Studio.
Proven experience building and executing email marketing and nurture campaigns.
Knowledge of HTML/CSS for email development and editing.
Experience with audience segmentation, data management, and permission-based marketing.
Ability to translate marketing requirements into scalable automation solutions.
Strong English communication skills, both written and verbal.
Experience working in a global and cross-functional environment.

Desired Qualifications

Experience working with Salesforce CRM or other integrated CRM platforms.
Knowledge of AMPscript and dynamic content personalization.
Understanding of email deliverability, database hygiene, and marketing compliance requirements.
Experience with campaign analytics, reporting, and performance optimization.
Salesforce Marketing Cloud certifications such as Email Specialist, Administrator, or Developer.

Skills

Salesforce Marketing CloudEmail MarketingHTMLCSSSalesforce CRMAMPscript

#marketing#automation#digital marketing#campaigns

About Emerson

Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. Across the globe, we are united by a singular Purpose: We drive innovation that makes the world…

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