Segment Marketing

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Market Research

In short

ABB is seeking a Segment Marketing professional to develop and execute strategies for focus segments and markets, driving profitable business growth. This role involves conducting market analysis, supporting product launches, and managing commercial and technical support for sales teams within the data center industry.

Responsibilities

Defines, develops, and executes strategies and business plans related to focus segments, channels, and applications for identified markets.
Defines marketing and sales targets and establishes appropriate metrics and measurement tools.
Supports the organization in the execution of product launches and customer events.
Develops and implements product support and training to ensure high customer satisfaction.
Manages commercial and technical support for the Sales team.
Monitors data center industry policies, technological trends, and emerging solutions.
Analyzes the project decision-making chain of key stakeholders and develops market penetration strategies.
Establishes a competitive intelligence system and regularly reviews industry performance.
Plans and executes industry trade shows, technical seminars, and product solution presentations.
Researches competitor dynamics and develops industry strategies to support the sales team.
Documents and leverages benchmark data center case studies and industry best practices.

Requirements

Bachelor's degree or above from accredited institutions; preferably in electrical engineering, power systems, mechatronics, or related engineering disciplines.
8-10+ years of experience in industry market development, business planning, and strategic market initiatives.
Demonstrated capability in producing industry research reports, conducting competitive analysis, and developing industry marketing strategies.
Strong proficiency in solution presentations and PowerPoint creation.
Strong cross-functional collaboration and stakeholder management skills.
Proven ability to drive sales teams and channel partners to achieve industry objectives and execute market strategies.
English proficiency at a level suitable for business communication.
Comprehensive understanding of data center industry systems, infrastructure, and technical requirements.
Familiarity with key industry trends and technological innovations.

Benefits

ABB helps industries run leaner and cleaner.
You’ll be empowered to lead, supported to grow, and proud of the impact we create together.
Join us and help run what runs the world.

Skills

Portfolio ManagementBusiness StrategyMarket IntelligenceGo-to-market StrategyCustomer Experience SuccessRegulation & Legal CompliancePricing ExcellenceBudget & Performance TargetsContent ManagementDigital MarketingMarketing Campaign & Channel SupportMarketing StrategyElectrical EngineeringPower SystemsMechatronicsPowerPoint

#business development#marketing#sales#strategy#data center industry#electrical engineering#power systems#mechatronics

About ABB

We are a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com\nPrivacy notice & house rules: https://social.abb/social-media-information\n\nBefore applying for a job at ABB , please read our Fraud Warning:…

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