Segment Marketing Director (m/w/d)

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Marketing

In short

As Segment Marketing Director for Motion Control, you will lead the global marketing strategy for B2B product portfolios within Factory Automation industries. You will identify growth opportunities, develop go-to-market strategies, and lead the Motion Control Segment Marketing team to drive sustainable growth. This role requires a strategic leader with a proven track record and a deep understanding of markets, customers, and technologies.

Responsibilities

Develop and lead the segment marketing strategy for the global Motion Control business.
Build a robust market intelligence capability.
Lead market and growth inputs into SBU strategic planning.
Lead go-to-market strategies for new product launches and growth programs.
Guide positioning, value propositions, messaging, and pricing strategies.
Partner with Product Management and Engineering on future product opportunities.
Partner with Sales and Marketing Communications on customer engagement and demand generation.
Identify portfolio whitespace and adjacent market opportunities.
Establish KPIs and operating rhythms to measure effectiveness.
Lead, coach, and develop the Motion Control Segment Marketing team.

Requirements

Bachelor’s degree in Marketing, Business, Engineering, or a related field
Relevant professional and leadership experience
Demonstrated experience developing market strategies and translating insights into growth opportunities
Ability to travel up to 50% of the time, domestically and internationally

Desired Qualifications

MBA or other advanced degree
10+ years of relevant experience, including at least 2 years in a leadership role
Experience in factory automation, motion control, or related industrial technology markets
Experience developing growth strategies and commercializing products or solutions in complex B2B markets
Understanding of global sales channels, OEMs, distributors, and other routes to market within factory automation.

Benefits

Prioritize a workplace where every employee is valued, respected, and empowered to grow.
Foster an environment that encourages innovation, collaboration, and diverse perspectives.
Commitment to ongoing career development and building an inclusive culture.
Support through mentorship, training, or development opportunities.
Investment in your success so you can make a meaningful impact.
Equitable opportunities.
Celebrate diversity.
Embrace challenges with confidence.

#Marketing#Motion Control#Factory Automation#B2B#Product Management#Sales#Engineering#Leadership

About Emerson

Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. Across the globe, we are united by a singular Purpose: We drive innovation that makes the world…

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