Product Marketing Specialist

Marketing, Media & Creative · Product Marketing

In short

ABB is seeking a Product Marketing Specialist to drive market success for its Smart Buildings portfolio in Singapore. This role involves executing marketing strategies, analyzing market trends, enabling sales teams, and collaborating with customers and internal teams to achieve business objectives.

Responsibilities

Execute product marketing strategies and annual marketing plans for assigned products.
Drive business growth through market analysis, customer research, demand forecasting, and competitor benchmarking.
Provide product expertise, technical and commercial training, sales tools, and marketing materials to enable sales success.
Collaborate with customers, sales, order handling, and logistics teams to optimize product availability and enhance customer experience.

Requirements

Bachelor's degree in Electrical Engineering or prior electrification related experience.
2-5 years of experience in product marketing, product management, technical sales, business development, or marketing within the electrical, smart buildings, building technologies, or automation industries.
Strong knowledge of low-voltage electrical products, building electrification solutions, smart building technologies, energy management systems, or similar ABB and competitor product portfolios.
Experience in developing marketing plans, conducting market analysis, forecasting demand, and driving product or business growth initiatives.
Strong analytical and commercial acumen.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated commitment to customer satisfaction, collaboration, integrity, compliance, and continuous improvement.

Benefits

Opportunity to contribute to the growth of ABB's Smart Buildings business.
Exposure to product strategy, market intelligence, sales enablement, customer engagement, and business development activities.
A collaborative and innovative environment that supports continuous learning, professional development, and long-term career growth.

Skills

product marketingproduct managementtechnical salesbusiness developmentmarketingsaleselectrical engineeringsmart buildingsbuilding technologiesautomationlow-voltage electrical productsbuilding electrificationenergy management systemsdemand forecastingcommunicationpresentationstakeholder management

#product marketing#smart buildings#ABB#Singapore

About ABB

We are a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com\nPrivacy notice & house rules: https://social.abb/social-media-information\n\nBefore applying for a job at ABB , please read our Fraud Warning:…

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