Marketing Manager Sonihull
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing · Content Strategy
In short
Sonihull, a global leader in ultrasonic antifouling systems and part of the Alfa Laval group, is seeking a hands-on Marketing Manager to lead its global marketing and communications. This end-to-end role involves developing and executing strategy, digital campaigns, and content to drive sales growth within the B2B maritime and industrial sectors.
Responsibilities
- Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget.
- Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.
- Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.
- Own the content calendar and key touchpoints, creating and commissioning high-quality content, case studies, and product-launch materials.
- Collaborate with Alfa Laval’s central, divisional, and regional marketing teams.
- Define and report on KPIs, using performance data to optimise marketing activity and investment.
- Build scalable ways of working and help shape future marketing capability.
Requirements
- Bachelor’s degree in marketing, communications, business, or equivalent professional experience.
- 6+ years of B2B marketing and communications experience, with genuine ownership of integrated plans and campaigns.
- Proven track record of digital and multi-channel campaigns that generate qualified leads.
- Strong content judgement and copywriting skills.
- Working knowledge of websites, SEO/SEM, social, email, CRM, and analytics.
- Experience managing agencies, budgets, and stakeholders within a global or matrixed organisation.
- Fluent English.
- Willingness to travel within the UK and internationally (approx. 20-25% of the time).
Desired Qualifications
- Experience in maritime, industrial, engineering, or other technical B2B markets is a strong advantage.
Benefits
- Enjoy the pace, visibility, and ownership of a specialist business.
- Benefit from the expertise, stability, and career opportunities of a global engineering leader.
#marketing#communications#digital marketing#B2B#strategy#campaigns#content#demand generation#Sonihull#Alfa Laval
Company
Alfa Laval
Job Posted
1 week ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Senior
Locations
Coventry, United Kingdom
Qualification
Bachelor
Applicants
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