Loyalty Communications Specialist
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Content Strategy · Marketing Strategy
In short
Responsibilities
- Drive meaningful engagement and build long-term relationships with IKEA Family members.
- Deliver relevant, personalized, and value-driven communications.
- Inspire loyalty, deepen brand love, and contribute to increased visitation, conversion, and customer lifetime value.
- Support the development and execution of member-exclusive campaigns, content, and omnichannel touchpoints.
- Ensure communications align with the brand tone of voice and business priorities.
- Leverage data insights to optimize performance across email, application, digital platforms, and in-store experiences.
Requirements
- Holds a degree in Marketing, Communications, Business, or a related field.
- At least 2-3 years of Loyalty and CRM experience in retail or relevant agency.
- Proficient in Microsoft Excel, Microsoft PowerPoint, Microsoft Dynamics CRM 365 or any equivalent tool.
- Experience in big data, data cleansing, data management, reports, and dashboards.
- Demonstrates strong communication and influencing skills, with the ability to engage stakeholders across functions and countries.
Desired Qualifications
- CRM, Digital Marketing or Loyalty Program Management certifications are a strong advantage.
- Deep motivation to understand customer behaviour and to create meaningful, value-driven experiences that strengthen emotional loyalty.
- Enjoys building relationships between the brand and its community.
- Understanding of loyalty mechanics (e.g., point systems, tiers, rewards, retention drivers) and how loyalty contributes to customer lifetime value.
- Thrives in a collaborative, fast-paced environment and is highly self-motivated to improve both business outcomes and team performance.
Skills
About IKEA
The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business…
Company
IKEAJob Posted
1 day ago
Expires
in 1 week
Employment Type
Full Time
Work mode
On Site
Experience Level
Mid-Senior
Locations
Pasay, Philippines
Qualification
Applicants
Be an early applicant
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