Growth Manager MENAT+

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

In short

Spotify is seeking a Growth Manager for its SAMEA Growth team in Istanbul to drive Premium subscription growth across MENAT+ markets. This hybrid role involves planning and executing CRM and digital marketing campaigns, analyzing user behavior, and collaborating with cross-functional teams to achieve subscriber and revenue growth.

Responsibilities

Own the execution of Premium growth initiatives across selected MENAT+ markets.
Plan, build, and deliver CRM and lifecycle campaigns across email, push notifications, and in-app messaging.
Identify opportunities to improve acquisition, conversion, and retention by analyzing listener behavior and campaign performance.
Partner with Marketing, Music, and local market teams to bring Premium to life through paid media, artist collaborations, and relevant campaigns.
Collaborate with paid media teams and agencies to deliver effective digital campaigns.
Design, execute, and evaluate A/B tests across owned and paid channels.
Work with Product, Data Science, and Payments teams to identify growth opportunities and test new capabilities.
Track performance, communicate insights, and contribute to growth playbooks, using AI-powered tools where relevant.

Requirements

4+ years of experience in growth marketing, digital marketing, or a related field within a consumer-focused digital business.
Hands-on experience building and delivering CRM, lifecycle, and digital marketing campaigns across multiple channels.
Strong understanding of the customer journey.
Proficiency in designing and evaluating A/B tests, interpreting results, and turning insights into improvements.
Understanding of acquisition, conversion, and retention metrics (e.g., customer lifetime value, subscriber acquisition cost, gross margin).
Confidence working with analytics platforms, CRM tools, and experimentation frameworks.
Organized and comfortable managing multiple priorities, taking ownership of delivery.
Effective collaboration and communication skills.
Proficiency in English and Arabic or Turkish.
Comfortable using AI tools to support work.

Desired Qualifications

Experience with SQL would be valuable.
Experience with subscription-based businesses would be valuable.
Knowledge of both Arabic and Turkish, or additional proficiency in French, would be an advantage.

Benefits

Extensive learning opportunities through the GreenHouse team.
Flexible share incentives.
Global parental leave (six months for all new parents).
All The Feels: employee assistance program and self-care hub.
Flexible public holidays.
The flexibility to work where you work best, with some in-person meetings but still allowing for flexibility to work from home.

Skills

CRMEmail MarketingPush NotificationsIn-App MessagingA/B TestingSQLAI

#Growth#Marketing#Subscriptions#MENAT+#CRM#Digital Marketing#Campaigns#A/B Testing#Analytics#SQL#AI

About Spotify

Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers…

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