Digital Marketing, Director
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing
In short
As a Digital Marketing Director, you will define and execute the marketing operations strategy to drive scalable growth and optimize performance. This role involves leading a team, partnering with functional leaders, and overseeing campaign execution, lead management, and the marketing technology stack. The position requires a Bachelor's degree and 8 years of experience in marketing operations with expertise in various analytics and CRM tools.
Responsibilities
- Define and execute the marketing operations strategy for scalable growth and optimize performance.
- Lead and mentor a team of marketing operations professionals.
- Partner with functional leaders to align marketing operations with broader organizational goals.
- Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
- Oversee campaign execution frameworks and ensure consistency across global teams.
- Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
- Build and manage a robust marketing analytics framework to track performance metrics and ROI.
- Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
- Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized.
- Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
- Act as the primary liaison with IT and external vendors for marketing technology needs.
- Partner with field operations and enablement teams to ensure seamless alignment between marketing and sales.
- Work closely with demand generation, field, and product marketing teams to support campaign execution.
- Communicate operational performance and insights to senior leadership.
Requirements
- Bachelor’s degree in Digital Marketing, Information Technology, or related field.
- 8 years of progressive post-baccalaureate marketing operations experience.
- Background in Adobe Analytics.
- Background in Marketo.
- Background in Salesforce.
- Background in Snowflake.
- Background in Marketing analytics and Reporting.
- Background in Analytics implementation.
- Background in Workato.
Benefits
- Eligible under the terms of the Employee Referral Program (ERP).
- Annual bonus.
- Equity.
- Other discretionary bonuses.
- Comprehensive health, wellness, and financial benefits.
- Competitive total rewards package.
Skills
Adobe AnalyticsMarketoSalesforceSnowflakeMarketing analytics and ReportingAnalytics implementationWorkato
#Digital Marketing#Marketing Operations#Scalable Growth#Performance Optimization#Team Leadership#Collaboration#Organizational Alignment#Workflow Management#Process Improvement#Campaign Execution#Lead Management#Lead Scoring#Lead Nurturing#Marketing Analytics#ROI Analysis#Business Insights#Marketing Technology Stack#Technology Integration#IT Liaison#Vendor Management#Sales Alignment#Demand Generation#Field Marketing#Product Marketing#Leadership Communication
About Synopsys Inc
Smart, Secure Everything—From Silicon to Software Synopsys technology is at the heart of innovations that are changing the way we live and work. The Internet of Things. Autonomous cars. Wearables. Smart medical devices. Secure financial services. Machine learning and computer vision. These breakthroughs are ushering in the era of Smart, Secure Everything―where devices are getting smarter, everything’s connected, and everything must be secure. Powering this new era of technology are advanced silicon chips, which are made even smarter by the remarkable software that drives them. Synopsys is at…
Company
Synopsys IncJob Posted
5 days ago
Employment Type
Full Time
Work mode
On Site
Salary
US$250,522–276,000 / year
Hours per week
40
Experience Level
Director
Locations
Sunnyvale, United States
Qualification
Bachelor
Applicants
Be an early applicant
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