The Job

Trade Marketing Specialist

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Produktmarknadsföring

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I korthet

This role focuses on managing Point of Sale Marketing (POSM) design and its entire lifecycle, from concept to post-evaluation. Additionally, the specialist will conduct trade marketing data analytics to track performance, build reports, and provide insights to support sales and marketing strategies.

Ansvarsområden

  • Manage POSM design projects including visuals, displays, banners, and demo kits.
  • Coordinate with vendors for POSM production and ensure brand compliance.
  • Manage POSM lifecycle from planning, design, production, rollout, to post-evaluation.
  • Prepare and track POSM deployment plans by channel, region, and store.
  • Analyze sellout performance by product, category, channel, region, store, and time.
  • Track display performance, visibility quality, and execution compliance.
  • Monitor distribution performance across MT and GT channels.
  • Build weekly and monthly reports on key business trends, risks, and opportunities.
  • Support channel performance reviews with insights on sellout growth and product mix.
  • Identify underperforming areas and propose improvement actions.
  • Prepare dashboards and summary reports for various teams.
  • Validate data accuracy with sales and field teams.
  • Support post-campaign analysis to evaluate effectiveness and impact.
  • Provide data input for trade marketing planning and allocation.
  • Coordinate with Sales, Product Marketing, Brand Marketing, Finance, vendors, and field teams.
  • Support budget tracking for POSM design, production, and deployment.
  • Maintain organized trackers, reports, and deployment evidence.
  • Assist in preparing presentation materials for business reviews.

Krav

  • Experience in POSM design and lifecycle management.
  • Proficiency in data analysis and reporting.
  • Understanding of sellout performance metrics and distribution tracking.
  • Experience working with sales, marketing, and field teams.
  • Ability to coordinate with internal stakeholders and external vendors.
  • Familiarity with brand guidelines and compliance.
  • Experience in preparing presentations and business review materials.

Önskade kvalifikationer

  • Experience with MT and GT channels.
  • Skills in building dashboards and pivot tables.
  • Ability to validate data accuracy and understand performance changes.

Förmåner

  • Remote work opportunity.
  • Permanent, full-time position.
  • Opportunity to work with Sales, Product Marketing, Brand Marketing, and Finance teams.
  • Support for budget tracking and vendor settlements.
#Trade Marketing#POSM#Data Analytics#Marketing#Sales
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Företag

Electrolux Group

Publicerade jobb

för 1 vecka sedan

Anställningstyp

Heltid

Arbetsform

Distans

Erfarenhetsnivå

Mellannivå

Platser

Ho Chi Minh City, Vietnam

Sökande

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