Trade Marketing Manager - Aarhus
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi
I korthet
Arla Foods is seeking a Trade Marketing Manager to develop global standards, tools, and capabilities for stronger in-store execution and commercial impact within their Milk Based Beverages business. This role involves creating scalable frameworks, influencing cross-functional teams, and optimizing asset investments across markets. The ideal candidate will have a Master's degree and at least 5 years of experience in a global FMCG organization.
Ansvarsområden
- Develop and continuously evolve global strategies, standards, governance and future asset management solutions for coolers, displays and in-store execution across markets.
- Build and deploy scalable trade marketing tools, frameworks and solutions that drive stronger in-store execution and commercial impact.
- Drive cross-functional initiatives and alignment across Commercial, Category, Procurement, Supply Chain, Finance and local markets that improve asset effectiveness, standardization and cost efficiency.
- Accelerate market adoption through capability building, training, playbooks, best-practice sharing and pilot programs.
- Leverage performance data and insights to optimize asset investments, execution quality and business results.
Krav
- Relevant Master university degree in business, marketing, commercial management or a comparable field.
- Minimum 5 years of experience in Sales, Trade Marketing, Commercial Excellence or Customer/Shopper Marketing within a global FMCG organization; ideally from a leading player in non-alcoholic beverages.
- Experience from beverages or another category with mature cooler, display and point-of-purchase execution practices.
- Experience working in an international matrix organization and proven success leading initiatives across countries and/or functions.
- Speak and write English excellently; additional languages are an advantage.
Önskade kvalifikationer
- Ideally you have experience working both locally and/or globally.
- Enjoys building new ways of working and driving change.
- Takes ownership and follows through, even when the path is not fully defined.
- Can balance strategic thinking with a pragmatic, hands-on execution mindset.
Förmåner
- Rare opportunity to shape a strategically important global agenda.
- Central role in defining how the Milk Based Beverages business approaches cooler and display management globally.
- Influencing how we operate across markets and creating tangible impact on execution and growth.
- Collaborative and ambitious global team.
- Professional development opportunities.
- Environment where people can grow, challenge the status quo and succeed together.
#Trade Marketing#Marketing#FMCG#Beverages#In-store Execution#Commercial Impact#Global Standards#Tools#Capabilities#Frameworks#Governance#Scalable Solutions#Visibility#Availability#Asset Management#Coolers#Displays#Point-of-Purchase#Pilot Programs#Performance Data#Insights#Optimization#Sales#Customer Marketing#Shopper Marketing#Matrix Organization#Change Management