Technical Marketing Manager - Transportation Test & Measurement
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Teknisk dokumentation
I korthet
Emerson is seeking a Technical Marketing Manager for the Transportation industry in Korea. This hybrid role involves developing marketing plans, defining value propositions, and creating technical marketing assets like presentations and white papers. The ideal candidate has experience in technical or product marketing, strong communication skills, and proficiency in English and an APAC regional language.
Ansvarsområden
- Develop industry marketing plans aligned with go-to-market priorities for assigned region and segment.
- Define market positioning and value propositions for target audiences within the transportation industry.
- Create and deliver technical marketing assets, including demonstrations, presentations, white papers, webinars, case studies, and sales enablement materials.
- Partner with global marketing teams to activate industry-specific initiatives across digital, event, content, and communications channels.
- Equip sales teams and partners with industry-focused messaging, tools, and training.
- Lead industry demand generation initiatives.
- Support sales training initiatives through content and programs.
- Engage with customers and users to develop industry expertise and serve as a subject matter expert for NI products and solutions.
- Incorporate market and customer insights into marketing plans, content priorities, and campaign strategies.
- Track and report performance metrics related to pipeline influence, demand generation, and enablement effectiveness.
Krav
- Experience in technical marketing, product marketing, industry marketing, or a related field.
- Proficiency in English and at least one APAC regional language (Korean, Japanese, or Mandarin).
- Strong understanding of test and measurement hardware and software, and ability to translate technical capabilities into customer value.
- Ability to plan and execute marketing initiatives across functions, channels, and geographic regions.
- Strong communication skills, including technical writing, messaging development, and presentations for technical and business audiences.
- Experience working cross-functionally with product, sales, and marketing stakeholders.
- Strong organizational skills with the ability to work independently and manage multiple priorities.
- Ability to communicate effectively with stakeholders at various organizational levels.
- Willingness to work within a global team environment, potentially requiring meetings outside standard business hours.
Önskade kvalifikationer
- Experience with NI products, test and measurement technologies, and/or technical marketing.
- Experience within the transportation industry or a closely related technical industry.
- Knowledge of marketing communications and demand generation practices.
- Demonstrated success in transforming innovative ideas into practical marketing strategies that drive growth.
- Experience supporting sales enablement programs and go-to-market activities across multiple regions.
Förmåner
- Competitive benefits plans
- Variety of medical insurance plans
- Employee Assistance Program
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation and holiday leave
#transportation#test and measurement#marketing#technical marketing
Företag
Emerson
Publicerade jobb
för 1 dag sedan
Anställningstyp
Heltid
Arbetsform
Hybrid
Erfarenhetsnivå
Mellannivå
Platser
Seoul, Korea, Republic of
Sökande
Ansök tidigt