Staff Manager, Product Marketing - Mobile Compute
Marknadsföring, media och kreativt · Marknadsföring och reklam · Produktmarknadsföring · Marknadsstrategi
I korthet
Staff Manager, Product Marketing - Mobile Compute is responsible for planning, developing, and executing Snapdragon compute technical product marketing initiatives. This role requires a deep understanding of the mobile computing space, performance benchmarks, and competitive advantages of the Snapdragon platform, along with strong communication and presentation skills to engage diverse stakeholders. The candidate will design strategic marketing initiatives, develop product positioning and messaging, and execute integrated marketing plans for global programs.
Ansvarsområden
- Develop strategies and plan product positioning to drive market entry of Qualcomm product lines.
- Understand the marketplace, customer needs, and competitive landscape to identify product opportunities and implement penetration strategies.
- Evaluate competitive product analysis and formulate long-range plans for specific product areas.
- Synthesize data to make business decisions driven by strategy and influence key stakeholders.
- Conduct competitive analysis, synthesize market research, evaluate sales performance, and monitor competitive activity.
- Partner with teams to develop proof points, marketing content, and plans tailored to target audiences, supporting product messaging and key initiatives.
- Leverage expert knowledge of Product Marketing principles and best practices to oversee products, projects, and programs.
- Create and evaluate content and execute marketing plans for Qualcomm products with minimal guidance.
- Develop product messaging that articulates technology value propositions, tailoring it to specific audiences or verticals.
- Develop targeted marketing content and initiatives, including managing agencies and budgets.
- Provide persuasive presentations to customers to implement product positioning strategies.
- Maintain marketing plans and GTM project calendars, tracking product rollouts globally.
- Ensure measurement, KPI, and ROI goals are considered and implemented.
- Support regional teams by providing product positioning materials, training, and influencing ecosystem partners and channels.
- Manage relationships with internal and external stakeholders, customers, and ecosystem partners.
- Manage cross-functional teams and collaborate across Product Management, business development, and senior management.
- Establish strong positive relationships with key ecosystem partners to facilitate advocacy of Qualcomm product positioning.
Krav
- Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
- OR Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
- OR High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years of work experience (Master’s = one year, Doctorate = two years).
Önskade kvalifikationer
- Bachelor's Degree in Business Administration/Management, Engineering, Marketing, Technical or related field.
- Master's Degree in Business Administration/Management, Engineering, Marketing, Technical or related field.
- 10+ years of Product Marketing or related work experience.
- 5+ years of leading strategic or business performance initiatives and/or organizational change initiatives.
- 3+ years of work experience in a role requiring interaction with senior leadership (e.g., Director level and above).
- 4+ years of experience working in a large matrixed organization.
- 1+ years in a leadership role with direct reports.
- Excellent written and oral communication skills with ability to work with a dynamic team environment.
- Effective relationship building and influencing skills.
- Excellent planning and organizational skills.
- Ability to work and lead in a highly collaborative team environment, building alignment and consensus across product management, business development and senior management.
- Broad experience in producing high impact business-to-business marketing communications, including conferences/trade shows, channel programs, digital marketing and social media.
- Experienced in collaborating across functional teams to execute integrated marketing programs.
- Self-starter, must be resourceful, and able to effectively operate in a complex, fast-paced environment.
- Comprehensive understanding of the mobile computing space, including operating systems, hardware, and software.
- Thorough understanding of performance benchmarks and user experiences across competitive processor tiers.
- Ability to develop and articulate the advantages of the Snapdragon platform.
- Strong communications and presentation skills.
- Proficiency in developing and implementing product positioning, messaging, and value propositions.
- Ability to monitor and analyze market trends, customer feedback, and competitive intelligence.
- Proven experience in creating and executing integrated marketing plans for global product marketing programs and communications.
- Experience guiding teams through the deployment of software marketing strategies targeted at core audiences.
- Experience creating and delivering compelling product demonstrations, presentations and content.
- Experience fostering partner relationships for collaboration on joint GTM and technical marketing programs, content, events, and demos.
Förmåner
- Competitive annual discretionary bonus program.
- Opportunity for annual RSU grants.
- Highly competitive benefits package designed to support success at work, at home, and at play.
#Product Marketing#Mobile Compute#Snapdragon#Marketing#Technical Marketing#GTM#OEMs#Channel Partners#San Diego