I korthet
Electrolux seeks a Sr. Manager, Consumer Insights to lead research initiatives that drive product innovation and business growth for Frigidaire and Electrolux brands. This hybrid role based in Charlotte, NC requires translating complex data into actionable recommendations to influence decision-making and champion a consumer-first approach.
Ansvarsområden
- Lead and manage multiple consumer research initiatives across product categories, ensuring appropriate methodologies, vendor selection, and timely delivery against business objectives.
- Design and execute qualitative and quantitative research programs to identify consumer needs, behaviors, attitudes, and emerging market trends.
- Analyze research findings and consumer data to develop strategic recommendations that support innovation, product development, and business growth.
- Translate complex insights into compelling presentations and narratives that drive action and influence decision-making at all levels of the organization.
- Partner with product management, marketing, design, engineering, and commercial teams to integrate consumer insights into product and portfolio strategies.
- Evaluate, negotiate, and manage external research partners and vendors to ensure high-quality deliverables and efficient project execution.
- Identify and implement innovative research methodologies and tools that enhance consumer understanding and organizational capabilities.
- Champion a consumer-centric culture by advocating for insights-driven decision-making throughout the product development and commercialization process.
Krav
- Bachelor's degree
- 7+ years of consumer insights, market research, or related experience.
- Deep understanding of qualitative and quantitative research methodologies, including research design, execution, and analysis.
- Proven experience translating consumer research and data into strategic recommendations that influence business, product, or marketing decisions.
- Strong analytical and presentation skills, with proficiency in PowerPoint, Excel, and data visualization techniques.
- Knowledge of consumer, market, and technology trends, with the ability to identify emerging opportunities and inform future business strategies.
Förmåner
- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
#Consumer Insights#Marketing#Product Innovation#Market Research
Företag
Electrolux Group
Publicerade jobb
för 3 veckor sedan
Anställningstyp
Heltid
Arbetsform
Hybrid
Erfarenhetsnivå
Senior
Platser
Charlotte, United States of America
Kvalifikation
Kandidatexamen
Sökande
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