Sr. GTM Strategy Lead, Display Ads, Amazon Ads
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Produktmarknadsföring · Digital marknadsföring
I korthet
Amazon Ads is looking for a Sr. GTM Strategy Lead to drive growth for their Display Ads business in India. The role focuses on go-to-market strategy, sales enablement, and program execution, including leading product launches and identifying innovations to improve advertiser outcomes and revenue.
Ansvarsområden
- Build and run sales enablement for Display Ads, including value propositions, pitch narratives, playbooks, and training.
- Own the team's core program mechanisms (WBR, MBR, operating cadences), defining metrics, driving narratives, and managing risks.
- Lead the go-to-market strategy and execution for a marquee Tier-1 product launch, from concept through adoption.
- Identify and drive innovations within the display portfolio to improve adoption, yield, or advertiser outcomes.
- Translate market and advertiser insights into GTM strategies to drive net incremental revenue.
- Establish credible relationships with advertisers and agencies, and support sales conversations.
- Use data-driven decision-making to size opportunities, prioritize initiatives, and measure impact.
Krav
- 4+ years of B2B sales experience.
- 7+ years of selling cost-per-click advertising (search engine marketing) experience.
- Experience building customer relationships.
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion.
- Experience using data and metrics to measure impact and determine improvements.
#GTM Strategy#Display Ads#Amazon Ads#India#Sales Enablement#Program Execution#Product Launch
Företag
Amazon
Publicerade jobb
för 1 månad sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Senior
Platser
Bengaluru, India
Sökande
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