Sr Digital Marketing Associate, Kindle SGX Ops
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Innehållsstrategi
I korthet
Amazon is seeking a Sr Digital Marketing Associate for Kindle SGX Ops in Chennai. This role involves executing marketing operations, managing catalog content, and analyzing data to improve visibility and drive engagement. The candidate will be responsible for blurb writing, headline creation, and ensuring the quality of editorial content, reporting on key metrics and adhering to SLAs.
Ansvarsområden
- Perform activities related to Editorial program and execute marketing operations to improve visibility.
- Read content, correct spelling, punctuation and grammatical errors.
- Establish marketing placement standards and ensure accuracy and quality of editorial content.
- Perform high-skilled works around Blurb writing, Blurb consistency, Produce headlines on marketing placements.
- Understand marketing tools and operation workflow tools.
- Continuously adapt and learn new features on the Editors and improve editing acumen.
- Report monthly on key metrics from marketing placements.
- Follow editing SOP to spot/catch errors in the content.
- Be aware of operations metrics like productivity, quality, and delivery/latency SLA.
- Manage day-to-day work related to catalog management & digital marketing.
- Manage special projects from planning through execution.
- Operate in an ambiguous environment to define new business practices and standard operating procedures.
- Create and drive business requirements for process improvement and technical solutions.
- Be a subject matter expert to inform recommended strategies that meet operating goals.
- Contact stakeholders globally to provide status reports and escalate when needed.
- Create and schedule standalone campaigns with a clear focus on devising strategies to drive traffic and engagement.
- Work with teams to gather learnings about how internal marketing tools are managed and maintained.
- Optimize content campaigns, messaging and navigation through frequent testing and data analysis.
- Analyze data to identify customer segmentation strategies.
- Craft, execute and build playbooks and SOPs.
Krav
- Completed under graduation (UG) in any stream.
- Knowledge of Excel at a basic level (e.g., UX navigation, math & logical functions, lookup functions, etc.).
- Experience effectively communicating complex concepts through written and verbal communication.
- Knowledge of statistics or other analytical techniques.
- 5+ years of digital content management, communications, or content strategy experience.
Önskade kvalifikationer
- Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround, or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines.
- Experience using customer insights and data to deeply understand target customers and dive deep.
- Knowledge of a varied set of software and editing tools (including HTML, Excel, image editing software, SQL).
- Knowledge of basic SQL queries.
- Self starter, good team player.
- Good interpersonal skills to manage ongoing relationships with software team and inter operations teams.
- Working knowledge of XML standards would be an added advantage.
- Knowledge of or experience in Publishing industry is a big plus.
Förmåner
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
#digital marketing#content management#editorial#marketing operations