The Job

Senior Technical Lead

Teknik, data och digitalt · Data, AI och analys · Data engineering · Mjukvaruutveckling

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I korthet

Seeking a Senior Technical Lead with 4-8 years of experience in Marketo administration and platform management. Responsibilities include configuring Marketo, designing scalable programs, managing database health, and developing campaigns, emails, landing pages, and forms using HTML, CSS, and JavaScript.

Ansvarsområden

  • Own end-to-end Marketo Admin and Platform Management, including instance configuration, user access, and governance.
  • Design and maintain scalable Marketo programs and smart campaigns aligned with business goals.
  • Manage database health, lead lifecycle processes, and data quality standards.
  • Build and optimize campaigns and programs across email, landing pages, forms, and web channels.
  • Support lead lifecycle management, including lead scoring, routing, nurturing, and lifecycle transitions.
  • Ensure campaign best practices, reusability, and operational excellence.
  • Create and maintain emails, landing pages, and forms using Marketo best practices.
  • Apply HTML, CSS, and JavaScript for customization and enhanced user experience.
  • Support template creation and tokenization for scalable campaign execution.
  • Implement advanced personalization using HTML5, CSS, JavaScript, and Velocity Scripting.
  • Customize content dynamically based on audience segmentation and behavior.

Krav

  • Strong hands-on experience with Adobe Marketo (Admin & Operations).
  • Expertise in Campaign and Program Management.
  • Expertise in Lead Lifecycle & Lead Management.
  • Expertise in Data Management & Database Health.
  • Technical skills: HTML & CSS (mandatory).
  • Technical skills: JavaScript.
  • Technical skills: Velocity Scripting.
  • Experience with CRM & API integrations.
  • Experience with Email, Landing Page, and Form Development.
  • Ability to design scalable, enterprise-grade automation solutions.

Önskade kvalifikationer

  • Excellent communication skills in English (verbal and written).
  • Adobe Marketo Certified Expert or equivalent certification.
  • Strong Marketo Admin-side expertise, including forms, landing pages, and template creation.
  • Strong Marketo Admin-side expertise, including platform governance and best practices.
  • Strong Marketo Admin-side expertise, including integration management and data normalization.
  • Exposure to complex enterprise Marketo environments.
  • Exposure to multi-region or global marketing operations.
  • Ability to collaborate effectively with cross-functional teams (Marketing, IT, and CRM).
#Marketo#technical lead#automation#marketing operations
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Företag

HCLTech

Publicerade jobb

för 1 dag sedan

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Senior

Platser

Bengaluru, India

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