Senior Technical Lead

Job Summary

The Digital Analytics Lead is a senior expert who oversees web analytics and tag management for an insurance company, using tools like Google Analytics, Adobe Analytics, Google Tag Manager, and Looker Studio. This role drives strategic insights from digital data to enhance personalization, customer experience, and marketing performance in a competitive insurance landscape.

Key Responsibilities

• Analytics Strategy & Leadership: Define and lead the web analytics strategy, aligning Google and Adobe Analytics with business goals to enhance marketing and customer experience.

• Tag Management & Tracking: Manage Google Tag Manager and similar tools to ensure accurate tracking of website features and user interactions, resolving data collection issues as needed.

• Data Analysis & Insights: Analyze multi-channel traffic and campaign data to uncover trends and deliver insights that improve conversion rates and user engagement.

• Reporting & Dashboards: Create and maintain dashboards and reports using Looker Studio to visualize KPIs and communicate the impact of digital initiatives to stakeholders.

• Continuous Optimization: Collaborate with cross-functional teams to refine the digital customer journey, support A/B testing, and recommend data-driven improvements.

• Stakeholder Collaboration: Partner with teams across Marketing, IT, UX, and Product to implement analytics solutions and present insights in a clear, actionable format to leadership.

Skill Requirements

• Extensive Analytics Experience: 6–10 years of experience in digital analytics with deep expertise in GA4 and Adobe Analytics, driving insights from large-scale web and campaign data.

• Technical Proficiency: Skilled in Google Tag Manager and Looker Studio, with the ability to manage tags, ensure data accuracy, and build custom dashboards and tracking setups.

• Conversion Optimization Skills: Strong grasp of CRO strategies, using analytics to enhance user experience and increase conversions, such as improving quote-to-policy rates.

• Analytical & Problem-Solving Abilities: Adept at analyzing complex datasets, identifying trends, and resolving tracking or data quality issues with precision.

• Communication Skills: Capable of translating technical insights into clear, actionable recommendations for diverse stakeholders across business and technical teams.

• Education & Certifications: Holds a relevant degree with preferred certifications in Google Analytics (GAIQ/GA4) and Adobe Analytics, demonstrating advanced platform expertise.

Other Requirements

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