The Job

Senior Content Strategist

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Innehållsstrategi

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I korthet

As a Senior Content Strategist for Global Consumer eCommerce Marketing, you will define the content strategy and product-knowledge structure for Microsoft.com, ensuring product information is accurate, consistent, and accessible for customers and AI. This role collaborates with various teams to drive growth and improve digital experiences.

Ansvarsområden

  • Define the commerce content strategy for Microsoft Store and priority Microsoft.com commerce experiences.
  • Create reusable content models for common customer needs like FAQs, buying guides, and comparisons.
  • Define product-knowledge requirements and establish product truth for consistent representation of claims, terminology, and attributes.
  • Design human and machine decision journeys to translate customer questions and product complexity into clear buying guidance.
  • Lead content and commerce taxonomy strategy, partnering with Search, UX, and product data teams.
  • Partner with SEO and AI SEO to convert search demand and customer questions into prioritized content strategies.
  • Improve content quality and consistency through standards and governance for terminology, naming, accuracy, and ownership.
  • Simplify customer decision-making by auditing content for gaps, duplication, and conflicts.
  • Use customer signals, performance data, and experimentation to improve discovery, comprehension, comparison, and conversion.
  • Ensure product knowledge is clear, structured, and reliable to support AI-enabled experiences responsibly.
  • Define content models and standards for product and engineering teams to operationalize through shared tools and AI capabilities.
  • Increase speed and efficiency by identifying opportunities to reduce duplication and reliance on external vendors.
  • Build strong partnerships and influence product, platform, and experience decisions across teams without direct authority.
  • Embody Microsoft's culture and values.

Krav

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 3+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 4+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
  • 7+ years of experience in content strategy, content design, information architecture, taxonomy, ecommerce, digital product management or related roles.
  • Experience defining content strategy and governance for complex global digital experiences.
  • Experience with product taxonomy, content modeling, structured content, information architecture or product-knowledge systems.
  • Understanding of ecommerce discovery, evaluation, comparison and purchase journeys.
  • Working knowledge of search engine optimization, AI-search optimization and AI-influenced customer discovery.
  • Experience using customer research, performance data and experimentation to inform content or product decisions.
  • Experience translating content and customer-experience requirements into specifications for technical or product teams.
  • Practical experience using AI to research, prototype, analyze or improve content and digital workflows.
  • Demonstrated ability to influence senior stakeholders and deliver results across large, matrixed organizations.
  • Ability to move between strategy, detailed problem-solving and hands-on experimentation.
  • A builder mindset focused on creating reusable systems and improving how work gets done.

Förmåner

  • Certain roles may be eligible for benefits and other compensation.
#eCommerce#content strategy#digital marketing#SEO#AI
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Företag

Microsoft

Publicerade jobb

för 3 veckor sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Senior

Platser

United States

Kvalifikation

Masterexamen, Kandidatexamen

Sökande

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