Senior Adtech Publisher and Signal Lead

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Innehållsstrategi

I korthet

As a Senior Adtech Publisher and Signal Lead at Microsoft, you will be responsible for implementing and operationalizing publisher and signal capabilities within the paid media ecosystem. This role involves translating business needs into technical requirements, partnering with engineering and media teams, and ensuring the successful integration and deployment of audience activation, conversion signals, and measurement capabilities across various platforms.

Ansvarsområden

Support technical integration and onboarding of advertising and publisher platforms.
Translate business and media needs into technical requirements for audience, conversion, identity, signal, and measurement integrations.
Partner with engineering and publisher teams to implement APIs, server-side integrations, pixels, audience-sharing capabilities, and other signal technologies.
Support first-party, modeled, and account-based audience activation across paid media platforms.
Troubleshoot integration issues and assess publisher/platform changes that may impact existing capabilities.
Coordinate implementation and deployment of new publisher, audience, signal, and measurement capabilities, managing requirements, dependencies, timelines, testing, and validation.
Develop and maintain technical requirements, integration guides, publisher playbooks, and troubleshooting documentation.
Document publisher-specific configurations, dependencies, technical requirements, and activation processes.
Support repeatable onboarding and deployment processes across publisher platforms.
Partner with stakeholders to ensure operational readiness and identify opportunities to standardize processes, reduce manual effort, and improve integration reliability and scalability.

Krav

Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side, OR equivalent experience.
5+ years of experience in technical program management, AdTech, MarTech, digital media technology, or related technical disciplines.
Experience supporting technical integrations involving advertising platforms, APIs, data pipelines, audience systems, or signal technologies.
Experience with major advertising platforms such as Meta, Google, LinkedIn, Microsoft Advertising, Amazon, or similar platforms.
Understanding of digital advertising concepts including audiences, conversion tracking, measurement, identity, and signal activation.
Experience translating business requirements into technical requirements and coordinating delivery with engineering teams.
Proficient project and program management skills, with experience managing cross-functional dependencies.
Proficient analytical, troubleshooting, communication, and documentation skills.
Experience with server-side advertising integrations, conversion APIs, pixels, or audience APIs.
Hands-on experience coding in JavaScript and HTML to support tag implementation, troubleshooting, and advertising or marketing technology integrations.
TMS experience, preferably Adobe Launch.
Experience with CDPs, audience platforms, clean rooms, identity solutions, or customer data ecosystems.
Familiarity with APIs, authentication methods, data schemas, and server-to-server integrations.
Familiarity with cloud or data platforms such as Azure, Microsoft Fabric, Databricks, or equivalent technologies.
Understanding of privacy, consent, and data governance considerations within digital advertising.
Experience supporting enterprise-scale marketing or advertising technology environments.

Önskade kvalifikationer

Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side, OR equivalent experience.
Experience with commercial campaign activation and measurement (Converter experience a plus).

Förmåner

Provide a supportive environment to bring your authentic self to work and amplify your strengths.
Offer opportunities to gain new experiences, stretch your skills, and grow your career. Successes will be celebrated at every level of leadership.
Prioritize your development – with mentorship, training (in both media and emerging areas like AI), and a culture of continuous learning.
Certain roles may be eligible for benefits and other compensation.
Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Färdigheter

JavaScriptHTMLAPIsServer-side integrationsAudience activationConversion trackingMeasurementAdobe LaunchCDPsClean roomsIdentity solutionsCustomer data platformsAzureMicrosoft FabricDatabricks

#marketing#media#adtech#publisher#signal#paid social#technical program management#digital advertising#apis#audience activation#conversion signals#measurement#meta#google#linkedin#microsoft advertising#amazon

Om Microsoft

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Företag

Microsoft

Publicerade jobb

för 1 vecka sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Lön

106 400–203 600 US$ · Förhandlingsbar

Erfarenhetsnivå

Senior

Platser

Redmond, United States

Kvalifikation

Kandidatexamen

Sökande

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