Retail Marketing Manager

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring

I korthet

MCAPS-Core accelerates customer outcomes and business growth. We are seeking a Retail Marketing Manager to manage retail partners across the US and Canada, building full-funnel partner marketing plans and compelling customer experiences. You will act as a thought leader to drive strategic decisions about marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams.

Ansvarsområden

Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints.
Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance.
Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives.
Lead strategic business management and growth planning for assigned retail accounts.
Coordinate go-to-market readiness across multiple business groups.
Collaborate and drive co-marketing campaigns that involve ingredient partners and hardware/device partners.
Optimize the end-to-end customer journey through digital marketing excellence and integrated omnichannel experiences.
Build brand advocates among retail sellers by enabling partner training and readiness programs.
Oversee creative asset readiness, merchandising execution, digital storefront optimization, and retail activation plans.
Build trusted relationships with retail partners, providing strategic guidance and thought leadership.
Represent the voice of the customer and partner to influence global marketing strategies, creative development, and storytelling.
Drive strategic partner development by identifying growth opportunities, influencing new capabilities, and shaping innovative customer experiences.
Monitor competitive activity, industry trends, and evolving retail capabilities.
Deliver against timelines, secure and optimize marketing investments, align cross-functional stakeholders on funding priorities, and deliver against KPI and budget objectives.
Partner across sales, category, and finance teams to identify growth opportunities, build business cases, and influence investment decisions.
Oversee asset readiness, creative reviews, and campaign execution.
Analyze business performance, partner capabilities, and customer insights to identify growth opportunities, inform competitive strategies, and develop data-driven marketing action plans.
Drive executive-level business reviews, account update discussions, and partner planning sessions.

Krav

Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience.
3+ years of relevant experience in retail, channel marketing, retail marketing, or retail sales.
Demonstrated success developing and executing retail marketing strategies and integrated campaigns, particularly for consumer technology products.
Experience building and executing integrated partner marketing plans across multiple marketing and sales disciplines.
Direct experience working with partners and delivering measurable growth, performance, and ROI outcomes.
In-depth understanding of digital and physical customer buying journeys, omnichannel retail, sales channels, and commerce platforms.
Experience coordinating cross-functional marketing and sales programs, including planning, operations, creative execution, readiness, and analytics/insights.
Experience supporting new product launches and go-to-market execution.
Experience managing marketing budgets and optimizing investments based on performance.
Demonstrated ability to operate effectively in ambiguous, fast-changing environments, with agility, sound judgment, and a willingness to take calculated risks.

Önskade kvalifikationer

Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience.

Förmåner

The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation.
Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

#retail#marketing#partner marketing#omnichannel#digital marketing#campaign execution#customer experience#roi#sell-through#technology

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Företag

Microsoft

Publicerade jobb

för 4 dagar sedan

Anställningstyp

Heltid

Arbetsform

Distans

Lön

106 400–203 600 US$ / år

Erfarenhetsnivå

Senior

Platser

United States

Canada

Kvalifikation

Kandidatexamen

Sökande

Ansök tidigt

Liknande jobb

Saab

Solna, Sweden +1 fler

Retail Marketing Manager

Ansvarsområden

Krav

Önskade kvalifikationer

Förmåner

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