Product Owner Marketing Automation
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring
I korthet
Atlas Copco Services s.r.o. is seeking a Product Owner Marketing Automation to lead the strategy, development, and adoption of their marketing technology ecosystem, centered around HubSpot. This role focuses on creating scalable customer journeys, optimizing lead management, and enabling data-driven customer engagement.
Ansvarsområden
- Own the vision, roadmap, and continuous improvement of the marketing automation platform.
- Drive customer journey automation and lifecycle marketing initiatives.
- Optimize lead management processes to support marketing and sales performance.
- Manage the marketing technology ecosystem, including HubSpot integrations.
- Ensure governance, data quality, compliance, and stakeholder enablement.
Krav
- Bachelor's degree or equivalent qualification.
- 4-6 years of experience in digital marketing, marketing automation, or a related field.
- Strong understanding of marketing automation, customer journeys, and digital marketing technologies.
- Experience with HubSpot or comparable marketing automation platforms is an advantage.
- Fluent English and willingness to travel occasionally.
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