Principal Technical Marketing Manager

We’re looking for a Principal Technical Marketing Manager to lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&M). In this role, you’ll own execution of multi-channel industry marketing programs, align cross-functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth.

In this role you are accountable to drive marketing initiative execution across sales and marketing channels, covering industry verticals for the Portfolio Business Unit at Emerson T&M.  You will orchestrate marketing programs that amplify NI’s message to industry verticals, ensuring consistent messaging and measurable impact across digital and physical touchpoints. You will translate industry priorities and content into coordinated, market-facing initiatives that support pipeline growth and revenue contribution.

This role collaborates closely with other technical marketing managers, global marketing, business managers, and channel teams across industry verticals such as energy, life sciences, and electrical machinery. 

In this Role, Your Responsibilities Will Be:

• Own and drive execution of industry-specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account-based), content (blogs, videos, thought leadership), and social channels

• Create and execute multi-channel plans to deliver industry messaging to the right audiences

• Leverage global marketing-led activities to target industry audiences with amplification tactics

• Own the industry marketing calendar and manage cross-functional dependencies

• Measure and optimize initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue

• Provide audience guidance to inform marketing planning in collaboration with global campaign managers

• Report on inbound and outbound metrics across the marketing funnel

Who You Are:

Experience in marketing to industry verticals such as life sciences, energy, electrical machinery, or data center infrastructure. Track record of driving measurable market share growth and share-of-voice.  Familiarity with demand generation funnels, lead conversion, and pipeline influence strategies.  Experience working with system integration partners and/or distribution channels in a multi-tier go-to-market model.  Scrappy and creative with a bias for results 

For This Role, You Will Need:

• 8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors

• Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels

• Strong project management skills with experience managing complex calendars and cross-channel dependencies

• Analytical mindset with demonstrated ability to measure and optimize ROI of tactics and initiatives

• Excellent communication skills to maintain message consistency across channels and stakeholders

• Ability to collaborate cross-functionally with technical and product marketing, and global marketing teams

• Self-motivated and collaborative work ethic. 

• Comfortable communicating across organizational and functional levels to discuss strategy and tactics with your respective stakeholders.

• Authorized to work in the United States without sponsorship now and in the future.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives, because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results. 

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, profit sharing retirement, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. 

Work Authorization:

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.