Medior Data Analytics Analyst

Teknik, data och digitalt · Data, AI och analys · Dataanalys · Business intelligence · Digital marknadsföring

I korthet

Emerson is seeking a Medior Data Analytics Analyst in Budapest for a hybrid role. This position focuses on building partnerships, leading digital measurement strategy, and analyzing customer behavior using Adobe Analytics. The analyst will translate business questions into actionable insights, influence decisions to improve digital engagement and revenue, and develop scalable dashboards using Power BI and Salesforce CRM Analytics.

Ansvarsområden

  • Build strong partnerships with stakeholders across various departments.
  • Define, prioritize, and implement performance measurement frameworks.
  • Lead the development and execution of the digital measurement strategy and roadmap.
  • Establish KPIs, standardized metric definitions, and success criteria.
  • Translate business questions into analytical frameworks and executive-ready insights.
  • Analyze digital customer behavior using Adobe Analytics to identify insights and growth opportunities.
  • Influence business decisions through analytics recommendations.
  • Evaluate end-to-end digital funnel performance and recommend improvements.
  • Develop measurement approaches for customer journeys.
  • Develop audience segmentation frameworks and generate insights.
  • Design and evaluate A/B testing and experimentation strategies.
  • Deliver clear, executive-level insights and recommendations through effective data storytelling.
  • Design, develop, and maintain scalable dashboards in Adobe Analytics, Power BI, and Salesforce CRM Analytics.
  • Enable self-service analytics through reporting, documentation, and education.
  • Establish and maintain tagging governance standards.
  • Integrate digital analytics, CRM, and marketing data for unified insights.
  • Identify and mitigate bot traffic and data anomalies.
  • Implement data validation, quality checks, and documentation standards.
  • Contribute to governance efforts including metadata, lineage, and data standards.
  • Establish and promote best practices for digital analytics and experimentation.
  • Apply advanced analytics, automation, and AI capabilities to accelerate analysis.

Krav

  • Experience in digital analytics, web analytics, or related analytical disciplines.
  • Advanced hands-on experience with Adobe Analytics.
  • Experience in B2B marketing and digital funnel analysis.
  • Demonstrated track record of using analytics to influence decisions that improved conversion, engagement, pipeline generation, customer experience, or revenue performance.
  • Proven ability to connect digital engagement data to pipeline and business outcomes.
  • Experience with digital attribution models and connecting digital engagement to pipeline and revenue.
  • Experience integrating digital analytics, CRM, and marketing data sources (Adobe Analytics, Salesforce).
  • Strong proficiency in business intelligence and visualization tools (Power BI, Salesforce CRM Analytics).
  • Strong understanding of web tracking (tags, cookies, data layers, consent management, tag management platforms like Adobe Launch or Google Tag Manager).
  • Experience identifying and addressing data quality issues (bot traffic, tracking gaps, data inconsistencies).
  • Strong analytical thinking and structured problem-solving skills.
  • Experience designing and interpreting A/B testing and experimentation programs.
  • Strong stakeholder management skills.
  • Ability to communicate technical concepts through executive-ready insights and data storytelling.
  • Demonstrated ability to build effective cross-functional partnerships.
  • Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Önskade kvalifikationer

  • Five or more years of experience in digital analytics.
  • Experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or similar customer journey and digital experience platforms.
  • Experience with SQL and enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure, particularly with large-scale customer and behavioral datasets.
  • Experience developing advanced audience segmentation and customer journey measurement frameworks.
  • Experience building attribution models and measurement approaches that connect digital engagement to commercial outcomes.
  • Experience establishing analytics governance standards, tagging strategies, and digital measurement best practices.
  • Experience applying automation, advanced analytics, or AI-enabled capabilities to improve business performance and analytical efficiency.
  • Experience supporting global organizations with scalable analytics and reporting capabilities.

Förmåner

  • Emerson fosters a culture of collaboration, innovation, and continuous improvement.
  • Diverse perspectives drive stronger business outcomes.
  • Commitment to creating an inclusive workplace where every employee feels valued, respected, and empowered.
  • Motivated by a spirit of collaboration that helps diverse, multicultural teams drive innovation.
  • Engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered.
  • Opportunities to solve the world's most complex problems.
  • Develop your skills through award-winning employee development programs.
  • Proud corporate citizen in every city where we operate.
  • Make a positive impact through every endeavor.
  • People are at the center of everything we do.
#analytics#digital analytics#web analytics#data analysis#B2B marketing#performance measurement#stakeholder management#data visualization#A/B testing#customer journeys#segmentation#tagging
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Företag

Emerson

Publicerade jobb

för 1 vecka sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Mellannivå

Platser

Budapest, Hungary

Sökande

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