The Job

Measurement Implementation Expert

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Marknadsstrategi · Dataanalys

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I korthet

Google is hiring a Measurement Implementation Expert in Hyderabad, India, focusing on marketing analytics, ROI, and statistical analysis. This role involves designing and executing incrementality studies, A/B testing, and managing stakeholder relationships. Preferred qualifications include expertise in SQL, Python, R, and advanced knowledge of measurement frameworks, Media Mix Modeling, and privacy-safe measurement trends.

Ansvarsområden

  • Develop a deep understanding of client Marketing and Business Objectives.
  • Design optimal measurement strategies and define sophisticated Key Performance Indicators (KPIs) tailored to client maturity.
  • Lead the end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo-based Experiment —ensuring statistical significance (StatSig) on all uplift data.
  • Utilize advanced investigative skills to model experimental results and triage them into broader media plan Return on Investment (ROI) analyses.
  • Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
  • Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third-party measurement.
  • Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Krav

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with marketing analytics, return on investment, and statistical analysis.
  • Experience in designing and executing incrementality studies and A/B testing frameworks.
  • Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Önskade kvalifikationer

  • Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
  • Experience defining measurement frameworks for mid-funnel and audience acquisition goals, moving beyond traditional last-click conversion tracking.
  • Specialized experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools , with the ability to validate and integrate results from multiple measurement "sources of truth.
  • Deep understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.
#Marketing Analytics#ROI#Statistical Analysis#Incrementality Studies#A/B Testing#Stakeholder Management#Data Models#Media Mix Modeling#Multi-Touch Attribution#Privacy-Safe Measurement#Conversion Analytics#Attribution
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Företag

Google

Publicerade jobb

för 2 veckor sedan

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Mellannivå

Platser

Hyderabad, India

Kvalifikation

Kandidatexamen

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