Marketing Transformation Manager
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Produktledning
I korthet
As a Marketing Transformation Manager at Accenture Song in Doha, you will help organizations reinvent their marketing functions to accelerate growth and improve customer experiences by defining strategies, optimizing investments, and leveraging data and AI. You will lead transformation programs, focusing on building agile, customer-centric, and data-driven marketing organizations.
Ansvarsområden
- Define marketing transformation roadmaps aligned to business growth objectives.
- Assess client marketing capabilities and identify opportunities for performance improvement.
- Develop customer growth strategies based on market trends, consumer insights, and competitive analysis.
- Support go-to-market strategies, product launch planning, and customer acquisition initiatives.
- Design future-state marketing operating models and organizational structures.
- Define roles, responsibilities, governance frameworks, and ways of working.
- Create agile marketing teams that enable speed, innovation, and collaboration.
- Drive marketing process optimization and transformation initiatives.
- Lead customer journey mapping and experience transformation programs.
- Identify opportunities to improve customer engagement, loyalty, and satisfaction.
- Design personalization and omnichannel engagement strategies.
- Ensure customer-centricity is embedded across marketing operations.
- Assess and optimize marketing technology ecosystems (e.g., Adobe, Salesforce, MarTech, CDPs, CRM, Analytics platforms).
- Define MarTech roadmaps and implementation business cases.
- Drive data-driven decision-making through analytics, attribution, measurement, and reporting frameworks.
- Collaborate with technology and data teams to enable advanced marketing capabilities.
- Build trusted relationships with senior client stakeholders.
- Facilitate executive workshops and strategic discussions.
- Lead multidisciplinary consulting teams across strategy, marketing, technology, and analytics.
- Develop executive presentations, business cases, and transformation recommendations.
- Manage complex transformation engagements from strategy through execution.
- Ensure delivery quality, timeline management, budget tracking, and risk mitigation.
- Mentor junior consultants and contribute to capability development within Accenture Song.
Krav
- Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.
- Proven years of experience in Marketing Strategy, Marketing Transformation, Management Consulting, Customer Experience, Digital Marketing, or related fields.
- Experience leading client-facing transformation projects.
- Strong understanding of marketing operating models, customer journeys, campaign management, and marketing effectiveness.
- Proven experience working with senior stakeholders and executive leadership teams.
- Excellent analytical, problem-solving, and presentation skills.
Önskade kvalifikationer
- MBA or advanced degree.
- Experience in consulting firms or digital transformation organizations.
- Knowledge of MarTech platforms (Adobe, Salesforce, Oracle, HubSpot, etc.).
- Experience with customer analytics, AI-driven marketing, personalization, and marketing measurement.
- Certifications in Marketing Technology, Salesforce, Adobe, Agile, or related disciplines.
Förmåner
- Opportunities to keep skills relevant through certifications, learning, and diverse work experiences.
- Accenture is committed to providing veteran employment opportunities to our service men and women.
#Marketing Transformation#Marketing Strategy#Management Consulting#Customer Experience#Digital Marketing#MarTech#AI
Företag
Accenture
Publicerade jobb
för 3 veckor sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Senior
Platser
Doha, Qatar
Kvalifikation
Kandidatexamen
Sökande
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