Marketing Performance Leader
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Marknadsundersökning
I korthet
Are you a results-oriented leader with a strong analytical mindset and a passion for turning data into measurable marketing outcomes? This role at IKEA involves leading the development and implementation of marketing performance strategies, optimizing media mix, driving campaign testing, and influencing cross-functional stakeholders in a retail environment.
Ansvarsområden
- Define and maintain the Marketing Performance Framework including KPIs, attribution approaches, evaluation standards and dashboards.
- Drive performance analysis of paid, owned media to optimise media mix and maximise return on investment – leading econometrics for the function.
- Drive campaign testing, incrementality and attribution work to understand the true impact of marketing investments.
- Lead post-activity reviews and share learnings across local and global stakeholders to improve content, media and measurement.
- Steer the marketing planning process to align objectives, investments and KPIs with business goals and seasonal priorities.
- Ensure marketing technology, tagging and data integrations are fit for measurement and partner with analytics, IT and external vendors to resolve gaps.
- Act as a member of the Marketing Management team and contribute to a culture of transparency, continuous improvement and collaboration.
Krav
- Relevant tertiary qualification in marketing, business, statistics, data science or a related field to provide a strong foundation for measurement and analysis.
- Significant experience in performance marketing, marketing analytics or media planning to demonstrate practical ability to improve campaign ROI and media mix.
- Proven track record of designing and operating measurement frameworks, dashboards and attribution/testing approaches to enable consistent performance tracking and decision making.
- Strong data analysis skills and experience translating large datasets into clear, actionable recommendations that deliver business value.
- Proven stakeholder management and influencing capability to drive cross-functional alignment and ensure recommended actions are implemented.
- Practical knowledge of marketing technology and analytics stacks (for example tag management, web analytics, ad platforms, CDP) to identify gaps and work with technical teams on solutions.
- Excellent communication and presentation skills to tell the story behind the data and influence senior and commercial stakeholders.
Önskade kvalifikationer
- Results-oriented leader with a strong analytical mindset and a passion for turning data into measurable marketing outcomes.
- Proven track record of improving marketing ROI, driving performance across channels, and influencing cross-functional stakeholders in a matrixed retail environment.
- Hands-on approach, highly analytical and strategic - turning insights into measurable performance.
- Curious about customer behaviour, focused on continuous improvement and motivated by increasing customer value and business growth through evidence-based decision making.
Förmåner
- Work is so much more than a job!
#Marketing#Performance Marketing#Analytics#Data#ROI#Retail
Företag
IKEA
Publicerade jobb
för 1 vecka sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Senior
Platser
Tempe, Australia
Sökande
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