Marketing Manager

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Innehållsstrategi

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ASSA ABLOY is searching for a Marketing Manager to oversee B2B commercial door hardware brands, guiding marketing strategy from start to finish and leading digital initiatives. This hybrid role supports a nationwide sales team and channel partners, offering growth opportunities within a global company.

Ansvarsområden

Manage new product launches, updates, and discontinuances through communication materials for sales teams and customers.
Generate content and tools (blogs, case studies, videos, configuration tools) using internal and external resources.
Collaborate with the digital marketing team on integrated campaigns (PPC, display, social, email) to generate sales leads.
Propose and implement strategies for ongoing marketing optimization and multi-channel improvement.
Provide digital and physical selling tools to the nationwide sales team.
Support experiential marketing events through PR, advertising, and product displays.
Contribute to PR and social media ideation, planning, content, and performance reviews.
Manage invoices and budget tracking for marketing activities.
Track and analyze content performance metrics to inform marketing strategies.
Develop a deep understanding of product features, benefits, positioning, and go-to-market strategy.
Stay current with the latest marketing technologies and trends.
Perform other duties as assigned.

Krav

BS degree in Communications, Marketing or related discipline preferred.
Minimum 4 years marketing and communications experience.
Proven success in strategy development, content marketing, public relations, and demand generation campaigns.
Experience in B2B marketing commercial products is a strong plus.
Critical thinker with problem-solving abilities and ability to present ideas.
Strong communication skills (verbal and written).
Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization.
Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook).
Familiarity with Google Analytics, SEO/SEM is a plus.
Proficiency in Adobe InDesign and Photoshop and similar software packages is a plus.
Familiarity with CRM and marketing automation platforms is a plus.
Travel possible up to 10%.

Önskade kvalifikationer

Eligible candidates can work a hybrid schedule, combing remote work with in-office collaboration.
The ideal candidate is highly organized, thrives in busy environments, and loves to learn.
This position will be performed onsite Monday through Friday at our New Haven or Berlin, CT office.

Förmåner

Paid time off, including sick and vacation days
13 paid holidays
Job-protected leave benefits in accordance with applicable law
Medical, dental, vision, and life insurance
Health and flexible savings accounts subject to eligibility requirements
401(k) plan with employer contributions and matching subject to plan eligibility
Eligibility for a discretionary bonus
Supplemental life insurance
Short-term and long-term disability benefits
Employee discounts

Färdigheter

Marketing StrategyContent MarketingPublic RelationsDemand GenerationDigital MarketingPPCDisplay AdvertisingSocial MediaEmail MarketingSales SupportProduct ManagementBrand ManagementMicrosoft OfficeGoogle AnalyticsSEOSEMAdobe InDesignAdobe PhotoshopCRMMarketing Automation

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Om ASSA ABLOY Group

Let’s create a safer and more open world – together! ASSA ABLOY is the global leader in access solutions with sales of SEK 121 billion and 52,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world. We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have…

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