The Job

Marketing Leads Operation Manager

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Säljverksamhet

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I korthet

ASSA ABLOY is seeking a data-driven Marketing Leads Operation Manager to enhance lead pipeline quality and marketing ROI. This role involves analyzing campaign performance, optimizing lead routing and targeting, and collaborating with marketing and sales teams. The position is full-time, onsite in Berlin, CT or New Haven, CT.

Ansvarsområden

  • Providing clear, consistent analysis that contributes to marketing ROI.
  • Working with Inside Sales and marketing teams to evaluate marketing-sourced leads, ensuring they meet B2B manufacturing-focused ideal customer profile and segmentation criteria.
  • Recommending enhancements to marketing campaigns and targeting, CRM automation workflows, chatbot scripts, scoring models, and data quality processes.
  • Collaborating with marketing and sales to ensure that lead scoring, routing rules, and qualification thresholds remain aligned with evolving business priorities.
  • Analyzing customer interactions and qualification insights in CRM systems, ensuring transparency and accessibility for downstream teams.
  • Providing timely reporting on qualification outcomes, conversion trends, and opportunities for marketing or sales enablement.
  • Working closely with cross-functional departments onsite, with offsite flexibility during temporary extenuating circumstances.

Krav

  • 3–5 years of lead qualification, demand development, inside sales, or sales development experience, ideally in a B2B manufacturing or industrial technology environment.
  • 5+ years in digital or strategic marketing and campaign building.
  • Hands-on experience with Sales Cloud or equivalent CRM (Hubspot Customer Platform, Monday Sales CRM or similar) required.
  • Strong proficiency in Salesforce tools (lead management, account association, contact hierarchy), with experience using platforms such as Agentforce, Plauti, Marketing Cloud, and Data Cloud, or other large data/asset management systems (Oracle, Product Information Management systems, Adobe Enterprise Management, or other) preferred.
  • Experience working cross-functionally with marketing, sales, and operations teams.
  • Familiarity with conversational and customer service-focused automation tools, AI-driven chat interfaces, or customer-journey analytics.
  • Ability to analyze patterns in customer questions and behaviors to inform sales and marketing strategy.
  • Excellent written and verbal communication skills with a customer-centric, problem-solving mindset.
  • Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
  • Strong attention to detail and ability to maintain clean, actionable, and accurate data.
  • A continuous-learning mindset and comfort navigating dynamic, evolving workflows.

Önskade kvalifikationer

  • Degree in Business, Marketing, Communications, or an equivalent field of study preferred.

Förmåner

  • Annual Bonus.
  • Medical, Dental, Vision along with various plan options to choose from.
  • 401K w. employer match and Roth IRA contribution.
  • Corporate Discounts.
#marketing#sales#operations#lead generation#demand generation#CRM#Salesforce
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Företag

ASSA ABLOY Group

Publicerade jobb

för 2 veckor sedan

Upphör

om 1 vecka

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Mellannivå

Platser

New Haven, United States

Berlin, United States

Kvalifikation

Kandidatexamen

Sökande

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