Marketing Engineer

Your role

As a Marketing Engineer, here is a brief description of your role. You will report to National Sales Manager.

You will

1. Promote Upselling & Cross-selling with installed base monitoring and GAP analysis 

2. Drive TMC’s as the brand ambassador of Atlas Copco inside customer premise creating great returns on investments

3. Track regional business performances against potential and make aggressive plans to support and drive business through regional set up

4. Mapping of sales competency and drive local activities to bridge GAPS and enhance skills

5. SWOT analysis to prepare organization requirement to drive sustainable business

6. Conduct service road shows, represent service in Technology Day along with Product Sales, drive digital marketing campaigns, support locally for the digital marketing initiatives

7. Local pricing strategy, value selling, 4 panel creation(centralized database handling), marketing of cost saving proposals, maintain & update database of 4 panels, CSV, Optimization

8. Creation of marketing material including service catalogues (digital), pocket guides, posters, roll-ups, promotional materials, branding of TMC 

9. Inventory planning for local warehouses in collaboration with operations to support onsite workshop, central workshop and field services 

10. Success storey integration (what is good about service?), customer testimonials, videos, articles, publications, creation of database 

11. Promoting Data driven services across all India for best ROI to customers 

12. Plans to improve CSP contribution to the overall business of SCE and analysis of CSP’s contribution to SCE vs GI vs MVI 

13. Promote Service VR (virtual reality) 

14. Product launch/Refresher of a. Easy start b. TechCover ToolsNet c. DDS-ALTURE d. Tightening Services (Optimization) e. Other service product portfolio 

15. Monitor and track the sale of PM spares and make a marketing plan to improve the same 

16. Marketing support for services through distributor 

17. Local marketing activities for the entire service product portfolio 

18. Other activities not listed above but required to drive Service Business Marketing 

To succeed, you will need

We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.

You must have experience in marketing function of industrial products. 

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

On-Site
This role requires you to work on-site at our office in PUNE, MAHARASHTRA, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

 Talent Acquisition Team: Utkarsha Kishor Rajput