Manager, Category Mktg Manager, Apparel
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Varumärkeshantering
I korthet
Amazon Fashion India seeks a Manager, Category Marketing Manager to lead traffic and customer lifecycle for GL Apparel in Bengaluru. This high-visibility role requires a blend of strategy, data analysis, and creative execution to drive customer discovery, engagement, and purchase. You will manage a team of marketers, own end-to-end marketing plans, and collaborate across functions to achieve growth targets.
Ansvarsområden
- Own end-to-end traffic strategy for Apparel across paid and owned channels (Social, Search, Affiliates, Associates, on-site merchandising).
- Build and execute multi-channel marketing plans with clear acquisition and conversion logic.
- Act as the category's advocate with central traffic teams, influencing channel investment and prioritization.
- Continuously optimize channel performance through in-depth analysis and test-and-learn experiments.
- Develop strategies to acquire new-to-category and new-to-Amazon customers and move them through the purchase funnel.
- Use data and customer insights to design campaigns that drive activation, repeat purchase, and long-term retention.
- Lead high-impact event marketing (e.g., Diwali, Republic Day) from strategy to execution.
- Plan and execute high-visibility media and merchandising campaigns resonating with fashion customers.
- Own the category's style guidelines, merchandising calendar, and promotional framework.
- Partner with brands on coop packages and creative briefs.
- Develop annual and quarterly marketing investment plans in partnership with Finance.
- Build innovative internal and external partnerships to drive organic visibility.
- Identify and reapply best practices from central teams and peer categories.
Krav
- 6–8 years of experience in category marketing, growth marketing, or brand management (preferably in fashion, lifestyle, or e-commerce).
- Strong analytical skills, comfortable working with traffic, conversion, and campaign data to generate insights and make decisions.
- Proven ability to manage large-scale campaigns end-to-end with multiple stakeholders.
- Sharp written communication skills for campaign briefs, business reviews, and customer messages.
- Bias for action and ownership.
- Experience working with paid media channels (Meta, Google, YouTube) and affiliate/associate programs is a plus.
- 5+ years of professional non-internship marketing experience.
- Experience managing teams.
- Experience using data and metrics to drive improvements.
- Experience using Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience driving direction and alignment with cross-functional teams.
- Experience communicating results to stakeholders.
- Experience guiding creative input, development, and execution from concept to completion.
Önskade kvalifikationer
- Experience using SQL to pull data and metrics to deliver reports.
- Experience with basic HTML, website management, and content management systems (CMS).
Förmåner
- Inclusive culture empowers Amazonians to deliver the best results for customers.
#marketing#apparel#fashion#e-commerce#growth#category management#traffic#customer lifecycle#campaigns#data analysis#stakeholder management
Företag
Amazon
Publicerade jobb
för 2 veckor sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Senior
Platser
Bengaluru, India
Kvalifikation
Kandidatexamen
Sökande
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