Local Market Manager, IKEA Batu Kawan

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi

I korthet

Lokal Markedschef i IKEA Batu Kawan er ansvarlig for at styrke IKEA's markedsposition og drive bæredygtig forretningsvækst i det nordlige Malaysia. Stillingen indebærer at analysere markedstendenser, udvikle lokale markedsstrategier og opbygge relationer med lokalsamfundet og interessenter for at øge kundeengagement og markedsrækkevidde.

Ansvarsområden

Develop and maintain a deep understanding of customer behaviours, demographics, life-at-home needs, cultural differences, and market dynamics across Northern Malaysia.
Monitor market trends, consumer insights, competitor activities, and emerging opportunities to identify risks and growth potential.
Translate market insights into recommendations that support commercial priorities, customer acquisition, and business growth.
Identify and evaluate opportunities to strengthen IKEA's presence, accessibility, and market penetration within the Primary Market Area (PMA) and Extended Market Area.
Develop initiatives that increase market penetration, visitation, customer acquisition, and membership growth.
Lead the development of local market engagement plans aligned with IKEA's commercial calendar and business priorities.
Support the execution of campaigns, activations, events, and customer engagement initiatives that strengthen IKEA's relevance within the region.
Establish and maintain strong relationships with local communities, government agencies, educational institutions, NGOs, business associations, and strategic partners.
Identify opportunities for collaboration that contribute to customer engagement, sustainability, and social impact.
Represent IKEA at relevant external events, forums, networking platforms, and community engagements.
Build strong partnerships with internal and external stakeholders to ensure alignment of priorities and successful execution of initiatives.
Provide market insights and recommendations to the Store Management Team.

Krav

Bachelor's Degree in Business Administration, Marketing, Communications, Public Relations, Business Development, Economics, Tourism Management, or related fields.
Minimum 6 years of experience in one or more of the following areas: Market Development, Business Development, Regional Growth, Stakeholder Relations, Community Engagement, Corporate Affairs, Marketing or Brand Management.
Experience working with multi-stakeholder environments is highly preferred.
Experience managing regional markets or geographically dispersed customer segments is an advantage.

Önskade kvalifikationer

Strong knowledge of Northern Malaysia, particularly Penang, Kedah, Perlis, and Northern Perak.
Understands local consumer behaviours, communities, socio-economic trends, and market dynamics.
Has an established professional network within the region.
Demonstrates strong commercial awareness and the ability to translate consumer, market, and competitive insights into practical business opportunities.
Builds trust and long-term partnerships with diverse stakeholders.
Communicates confidently and effectively across different audiences.
Is passionate about understanding people, life at home, and the role IKEA can play in improving everyday life.
Embodies IKEA values and leads with simplicity, togetherness, cost-consciousness, and care for people and planet.
Thrives in a fast-paced retail environment and enjoys building meaningful connections with customers, communities, and business partners.
Strong foundation in core marketing disciplines: strategy, brand management, campaign planning, integrated communications, and performance measurement.
Market research methodology, consumer insight analysis, market intelligence, and situational (SWOT) analysis.
Integrated marketing communications knowledge across digital, events, and in-store channels.
Budget management, ROI-driven marketing planning, and KPI frameworks.
Retail dynamics, consumer journey mapping, and life-at-home insights.
Well-versed in local community landscape and the regional environmental scene; able to build in-depth knowledge of local market conditions and the competitive environment.
Understanding of IKEA’s store operations, brand concept, and long-term growth ambitions (an advantage).
Sustainability principles and ESG-driven marketing practices; a passionate believer in sustainability (in-depth knowledge is an added advantage).
Develops SWOT analysis, defines marketing and communication actions, documents strategic plans, sets KPIs, and measures results with discipline.
Identifies market gaps and new opportunities, converting insight into clear expansion strategies and concrete marketing plans.
Exceptional written and verbal skills; able to craft compelling narratives and present insights clearly to diverse stakeholders.
Manages and influences cross-functional and external stakeholders to align regional priorities and drive coordinated action.
Comfortable working with data, market signals, and consumer insights to inform decisions, challenge assumptions, and re-prioritise as needed.
Organised, self-driven, and capable of managing multiple initiatives simultaneously in a fast-paced retail environment.
Leads people effectively, inspires and clarifies direction, finds new ways of working, and enables positive change.
Thinks ‘outside the box’, challenges conventional approaches, and adapts strategies confidently to different regional contexts.

Förmåner

Participation in Duty Manager schedules and store operational responsibilities.
Compliance with IKEA operational and uniform requirements.
Ability to travel within Northern Malaysia as required for stakeholder engagement and market development activities.
Support employer branding, internal communication, and People & Planet Positive initiatives to strengthen coworker engagement and awareness.

Färdigheter

Market DevelopmentBusiness DevelopmentStakeholder RelationsCommunity EngagementMarketingBrand ManagementMarket IntelligenceSWOT analysisConsumer InsightsRetailCommunication

#market analysis#customer engagement#stakeholder management#community partnerships#brand activation#business growth#market intelligence#northern malaysia

Om IKEA

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business…

Se alla lediga jobb hos IKEA Läs mer om IKEA Webbplats