Internship Insights
Marketing, Media & Creative · Marketing & Advertising · Market Research · Business Analysis · Data Analysis
In short
This is a non-paid academic internship for master students at IKEA in Zaventem, Belgium, focusing on consumer and customer insights within a dynamic retail market. The role involves trend monitoring, competitor analysis, and supporting strategic planning with data interpretation and presentation skills.
Responsibilities
- Compile knowledge decks with insights for internal stakeholders (Marketing, Sales, Services).
- Provide insights on how future consumers want to shop.
- Support the CCI-team with strategy preparation through STEEP analysis, trend monitoring, and consumer insights.
- Conduct competitor monitoring.
- Compile data files for insights transfer to stakeholders.
- Support ad hoc research and demands.
- Work on project-based assignments, potentially related to thesis.
- Collaborate with different stakeholders within IKEA across various departments.
- Gain hands-on experience with quantitative and qualitative research using international insights.
Requirements
- Master student.
- Enjoy working with numbers and translating facts into insights (interpretation rather than data modelling).
- Basic skills in Microsoft PowerPoint for inspirational presentations.
- Basic skills in Microsoft Excel.
- Proficient in English (native Dutch or French is a plus).
- Positive and open mindset to learn and grow.
- Ability to tolerate bad jokes.
Benefits
- Gain hands-on experience and work on real-world projects.
- Learn and grow in a dynamic retail market.
- Work for a value-driven, international company with a focus on sustainability and ED&I.
- Potential to find a future employer.
- Opportunity to gain an understanding of market intelligence and consumer insights.
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