Head of Group Communications and Branding
Marknadsföring, media och kreativt · Marknadsföring och reklam · Varumärkeshantering · Innehållsstrategi · Digital marknadsföring
I korthet
Atlas Copco Group is seeking a Head of Group Communications and Branding to lead communication, branding, and digital channels, showcasing the company's technological contributions. This role involves brand management, employer branding, and content strategy across various platforms, reporting to the Chief Communications Officer.
Ansvarsområden
- Showcase technology's future impact and Group's societal contribution by strengthening perception as a leading technology developer.
- Safeguard and develop brand experience and brand governance for Atlas Copco Group, Atlas Copco, and Chicago Pneumatic brands.
- Increase outreach in Group online channels (internal/external), including website, social media, and intranet.
- Inspire, drive, and grow competence in relevant communication and branding areas.
- Lead and develop the Group Communication and Branding team.
- Act as Brand Manager for Atlas Copco Group, Atlas Copco, and Chicago Pneumatic brands; Chair of Brand Councils.
- Serve as a Member of the Group Identity Council.
- Oversee Group employer branding, EVP messaging, and processes.
- Develop and implement Group policies, processes, and trainings for Group identity and brand governance.
- Manage hub sites and communication/branding sections, including employer branding.
- Manage Group website content and Group social media channel content.
- Create Group presentations, magazines, newsletters, images, and videos.
- Explore and evaluate new processes, platforms, and channels, piloting new tools and ways of working.
- Ensure knowledge of and adherence to the Group’s brand governance structure throughout the organization.
Krav
- University BSc level in communications or similar education.
- Leadership ability.
- Solid communications and messaging experience.
- Understanding of graphic design and digital processes.
- 10 years minimum experience in a similar global role.
- Experience from successfully driving major projects.
- Internal communications experience from division, customer center, holding, or BA role.
- Previous people responsibility (or similar project role).
- Proficiency in Swedish.
Önskade kvalifikationer
- Creativity, visionary and solutions-oriented mindset.
- Writing and messaging skills.
- Ability to inspire people and explain complicated processes in simple words.
- Change management skills, process innovation.
- Excellent judgment.
Förmåner
- An exciting opportunity to contribute, learn, and grow in a global setting.
- The possibility of playing an important role in the Group’s communication initiatives.
- A friendly, inclusive atmosphere and a nice workplace.
#Communications#Branding#Group Communications#Head of Communications#Marketing