The Job

Global Employer Branding Manager

Marknadsföring, media och kreativt · Marknadsföring och reklam · Varumärkeshantering · Digital marknadsföring · Marknadsstrategi

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I korthet

As a Global Employer Branding Manager, you will lead the end-to-end employer branding ecosystem for Electrolux Group, focusing on attracting top talent and building the company's reputation as an Employer of Choice. This role involves shaping and deploying the EVP, owning the global career site, orchestrating campaigns, and collaborating with communications and business units to amplify the brand's voice.

Ansvarsområden

  • Own the content and structure of the Group’s career page and campaign landing pages, monitoring analytics for reach and conversion.
  • Co-create the strategic Employer Value Proposition (EVP) with regional Talent Marketers and oversee its deployment.
  • Orchestrate holistic Talent Marketing strategies for dedicated target groups in Commercial and Tech areas.
  • Lead and ideate compelling content creation in print and virtual media.
  • Lead the University Relations strategy in collaboration with Early Careers and TA Managers, supporting the career events program.
  • Steer central external suppliers and support TA Partners with tools for local career event execution.
  • Enable regional Talent Acquisition Partners to initiate talent pipelining campaigns in the Candidate Relationship Management system (CRM).
  • Author and align recruiting-related company profiles and pages, for example on LinkedIn.
  • Lead global overarching Employer Branding initiatives, such as employer award audits.
  • Initiate ambassador programs, lead Talent Marketing initiatives projects, and educate relevant functions on Talent Marketing and Employer Branding.
  • Support budgeting and business cases for targeted investments and monitor ROI through data reporting.

Krav

  • Experience from Employer Branding or Brand Management within an international matrix organization.
  • Proven ability to lead digital marketing initiatives, leveraging SEO and AI-driven content strategies.
  • Relevant Degree in Marketing or similar.
  • Proven record of successful value proposition creation and implementation.
  • Solid Marketing and Communications skills in all relevant digital communication platforms, including website creation and management.
  • Knowledge of Google AdWords, SEO, LLM/AI friendliness.
  • Demonstrated impact on reach and conversion increase.
  • Excellent English language skills with strong storytelling capability.
  • Strong networker with the ability to build and grow partnerships.
  • Collaborative, supportive, and roll-up-the-sleeves attitude.
  • Creative, pragmatic, and structured work approach, able to manage multiple projects in parallel.
  • Experience with Programmatic Job Ad posting vendors is a plus.

Förmåner

  • Generous paid vacation day scheme and other family-friendly benefits such as extended paternity leave.
  • Insurance policy plan.
  • Discounts on award-winning Electrolux products and services.
  • Extensive learning opportunities and flexible career path.
  • Subsidized public transport tickets.
  • Everyday healthy and fresh food at the employee restaurant and free beverages.
  • Free access to inhouse sports facilities and regular yoga classes.
#employer branding#talent acquisition#marketing#communications#content creation#digital marketing#SEO#AI
Electrolux Group Logo

Företag

Electrolux Group

Publicerade jobb

för 1 vecka sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Mellannivå

Platser

Stockholm, Sweden

Kvalifikation

Kandidatexamen

Sökande

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