Export Product Manager

工作职责****Responsibilities

1. Product Strategy & Market Insights

• Develop product strategies and portfolio plans for ASSA ABLOY Entrance Systems  China export markets, with a focus on Emerging Markets.
• Partner closely with regional sales organizations and operating companies to understand market requirements, customer needs, and competitive dynamics.
• Identify opportunities for China-developed and China-sourced products to support growth across international markets.
• Define and maintain product roadmaps aligned with regional business priorities.

2. Product Development & Localization

• Define product requirements and drive development execution with R&D teams.
• Lead product localization initiatives, including cost optimization, certification compliance, and specification adaptation.
• Balance market needs, technical feasibility, and cost competitiveness to deliver successful products.

3. Product Launch & Sales Support

• Drive Go-to-Market (GTM) activities, including value proposition development and pricing strategy.
• Support sales teams in customer engagements and key projects.
• Provide product training and sales tools to enhance commercial effectiveness.

4. Product Lifecycle Management

• Monitor product sales performance, profitability, and customer feedback.
• Drive continuous product improvements, upgrades, and cost-reduction initiatives.
• Manage the product portfolio, including product introduction and phase-out decisions, to strengthen overall competitiveness.

5. Cross-Functional & Regional Collaboration

• Act as the key interface between China-based functions and international sales organizations.
• Drive alignment among stakeholders to ensure timely product delivery and successful market launches.

6. Compliance & Export Support

• Ensure products comply with applicable regulations, standards, and certification requirements in target countries.
• Support export delivery processes and related operational activities.