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Director of Product Marketing, Agency Growth

Marknadsföring, media och kreativt · Produktmarknadsföring

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Microsoft AI is seeking a Director of Product Marketing to lead agency growth strategies within the monetization team. This role involves defining product positioning, developing go-to-market strategies, and understanding market insights to empower agencies in the AI economy. The position requires a strong background in product marketing and a passion for AI's transformative potential in digital advertising.

Ansvarsområden

  • Own product marketing strategy and storytelling for the agency audience across advertising and AI business solutions.
  • Develop clear, compelling positioning and messaging frameworks.
  • Enable partner teams with client-facing narratives and assets.
  • Build the go-to-market strategy for AI-era products, from pilot to scale with agency partners.
  • Create enablement content, including pitch narratives, presentations, and competitive materials.
  • Partner with Marketing teams to develop integrated marketing content across various channels.
  • Build customer evidence such as case studies and performance proof points.
  • Serve as the voice of the agency audience to product and engineering teams, informing roadmap priorities.
  • Lead customer listening strategies and market intelligence efforts.
  • Synthesize feedback from field teams and translate insights into actionable recommendations.
  • Conduct competitive analysis to identify market dynamics and differentiation.
  • Champion a culture of continuous learning and inclusive thinking.

Krav

  • Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, integrated marketing, or paid media experience.
  • OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, integrated marketing, or paid media experience.
  • OR equivalent experience.
  • Experience marketing advertising, adtech, or B2B technology products, especially launching products in new or emerging categories, or AI-powered products or platforms.
  • Experience working with or marketing to advertising agencies, holding companies, or media buying organizations.
  • Solid writing and content development skills: Sharp storytelling and creative judgment in building narratives, pitch materials, messaging, and assets.
  • Cross-functional collaboration and influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering.
  • Ability to meet Microsoft, customer and/or government security screening requirements.
  • Must pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

Önskade kvalifikationer

  • Sharp storytelling and creative judgement building narratives, pitch materials, messaging and assets across sales enablement and integrated marketing channels.
  • Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering.

Förmåner

  • Certain roles may be eligible for benefits and other compensation.
#AI#Product Marketing#Agency Growth#Monetization#Advertising#B2B#Technology
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Microsoft

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för 1 månad sedan

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United States

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