The Job

Director, Digital and Broadcast Content Strategy

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Evenemang och konferenser

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I korthet

The Director, Digital and Broadcast Content Strategy will lead the development and execution of compelling content experiences for Microsoft's global event portfolio. This role focuses on defining strategy, designing audience-first content, and ensuring impactful delivery across digital and broadcast channels, ultimately driving event objectives and business priorities.

Ansvarsområden

  • Own and evolve digital and broadcast content strategy for Microsoft's commercial event portfolio.
  • Define how digital, broadcast, and on-demand content experiences support event objectives, audience engagement, and business priorities.
  • Translate business objectives into clear digital and broadcast content strategies and programming approaches.
  • Define success measures for digital and broadcast content experiences and use data to inform future strategy.
  • Shape content architectures that connect storytelling, product innovation, customer proof points, and sponsor value.
  • Ensure content is designed as a lifecycle asset, extending value before, during, and after events.
  • Serve as the strategic lead for digital and broadcast content planning, partnering with execution teams.
  • Provide strategic inputs for production, programming, talent needs, and post-event publishing.
  • Partner with sponsorship, marketing, and event stakeholders to identify content opportunities.

Krav

  • 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.

Önskade kvalifikationer

  • Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
  • 8+ years marketing experience in a large multinational organization or creative/media agency.
  • Experience with Integrated Event and Digital Marketing Technology.

Förmåner

  • The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year.
  • The base pay range for this role in the San Francisco Bay area and New York City metropolitan area is USD $165,600 - $272,300 per year.
  • Certain roles may be eligible for benefits and other compensation.
#Content Strategy#Digital Content#Broadcast Content#Event Strategy#Marketing Leadership#Technology Events#Audience Engagement#Content Architecture#Cross-functional Leadership
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Företag

Microsoft

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för 4 veckor sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Direktör

Platser

United States

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