Digital Stores Go-to-Market Lead – Americas
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Produktledning
I korthet
The Digital Stores Go-to-Market Lead – Americas is responsible for planning and executing go-to-market programs for Microsoft Digital Stores across the Americas. This role involves collaborating with cross-functional teams to ensure successful product launches and campaigns in a dynamic eCommerce setting, requiring strong execution and problem-solving skills.
Ansvarsområden
- Define and evolve the last-mile go-to-market (GTM) framework across products.
- Translate product and campaign priorities into customer-relevant execution plans for the Americas.
- Drive readiness and continuously improve GTM processes and playbooks.
- Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas.
- Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners.
- Test, iterate, and scale new locally relevant customer ideas and pilots.
- Track and analyze performance across launches and GTM programs.
- Synthesize and communicate performance and customer insights to inform prioritization and future planning.
- Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback.
Krav
- Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles.
- OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles.
- OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
Önskade kvalifikationer
- Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles.
- OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles.
- OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
- 3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
- 3+ years experience in integrated, digital or product marketing management.
- 2+ years project/vendor management experience.
Förmåner
- Base pay range across the U.S. is USD $86,100 - $169,800 per year.
- Base pay range in San Francisco Bay area and New York City metropolitan area is USD $113,300 - $187,400 per year.
- Certain roles may be eligible for benefits and other compensation.
#eCommerce#digital marketing#product launch#go-to-market strategy#customer insights