The Job

Digital Marketing Campaign Specialist

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring

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I korthet

Synopsys is seeking a detail-oriented Digital Marketing Campaign Specialist in Lisbon to support the execution of integrated B2B digital marketing campaigns. This role involves coordinating timelines, managing assets, tracking performance, and supporting marketing automation initiatives to ensure campaign success.

Ansvarsområden

  • Support the execution of integrated B2B digital marketing campaigns across channels including LinkedIn, Google Ads, programmatic display, content syndication, email marketing, and web experiences.
  • Coordinate campaign timelines, deliverables, and stakeholder communications to ensure projects remain on schedule and aligned with business goals.
  • Assist with campaign setup, asset management, audience uploads, tracking implementation, QA, and launch readiness activities.
  • Maintain target account lists, audience segments, and campaign tracking documentation in collaboration with sales, product marketing, and marketing operations teams.
  • Develop and distribute campaign performance reports, dashboards, and summaries.
  • Support lead nurturing programs and marketing automation initiatives by helping manage email programs, audience segmentation, and workflow execution.
  • Partner with creative, product marketing, events, regional marketing, and operations teams to coordinate assets, approvals, and campaign deliverables.
  • Conduct research on audience trends, keywords, competitors, and industry topics.
  • Utilize AI-enabled tools to improve productivity and support campaign analysis.

Krav

  • > 5 years of experience in digital marketing, marketing operations, campaign coordination, or demand generation support, preferably within technology or B2B organizations.
  • Experience supporting multi-channel marketing campaigns, including paid media, email marketing, webinars, content syndication, or account-based marketing initiatives.
  • Familiarity with marketing automation platforms such as Marketo, HubSpot, Eloqua, or similar systems.
  • Working knowledge of digital marketing metrics, reporting tools, and analytics platforms including Adobe Analytics, Google Analytics, Tableau, or equivalent solutions.
  • Experience managing project timelines, coordinating stakeholders, and maintaining campaign documentation.
  • Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
  • Interest in leveraging AI tools and technologies to improve efficiency and support campaign execution.

Önskade kvalifikationer

  • Highly organized and maintain attention to detail, even when managing numerous projects and deadlines.
  • Communicate clearly and professionally with cross-functional stakeholders.
  • Enjoy coordinating people, processes, and deliverables to keep projects moving forward.
  • Proactive in identifying potential issues and helping resolve them before they impact campaign timelines.
  • Comfortable working with data, reports, and spreadsheets, and have a strong desire to learn how digital marketing programs operate.
  • Adapt quickly to changing priorities and can effectively support multiple stakeholders across distributed teams.

Förmåner

  • Comprehensive range of health, wellness, and financial benefits.
  • Total rewards include both monetary and non-monetary offerings.
  • Talented people of every background feel valued and supported to do their best work.
#digital marketing#campaign management#marketing automation#B2B#technology
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Företag

Synopsys Inc

Publicerade jobb

för 1 dag sedan

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Mellannivå

Platser

Lisbon, Portugal

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