The Job

Digital channel planner

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Marknadsstrategi

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I korthet

Electrolux is seeking a Digital Channel Planner in Seoul to execute and optimize digital and eCommerce channel initiatives. This role focuses on operational excellence, performance analytics, and digital content management to support the trade strategy.

Ansvarsområden

  • Manage execution of promotions across eCommerce platforms (Naver, Coupang, SSG, Web store, etc.)
  • Coordinate with e-Com Key account managers to implement banners, promotions, CPC management, etc.
  • Manage day-to-day operational tasks relating to campaigns.
  • Monitor daily/weekly KPIs (1 page share, conversion rate, ROAS, traffic, product ranking).
  • Conduct performance diagnostics and propose optimization actions.
  • Run A/B tests on PDP & e-banner and evaluate outcomes to improve efficiency.
  • Translate trade marketing campaigns into channel execution plans (key message, product assortment, promotion scheme, visibility).
  • Manage digital promotional assets, landing pages, and customer journeys.
  • Support online versions of offline trade activities.
  • Take ownership to manage e-platform relevant social media performance.
  • Maintain and optimize product detail pages (images, descriptions, SEO elements).
  • Coordinate with marketing on asset requests.
  • Support review programs, UGC initiatives, and other digital content enhancements.
  • Conduct competitive benchmarking for digital channels.
  • Track platform algorithm changes, new ad products, and marketplace trends.
  • Bring insights and recommendations to the Trade Marketing Manager.

Krav

  • More than 5 years' experience in performance marketing or trade marketing at FMCG (focused on digital channel planning/e-Com planning).
  • Good understanding of digital ecosystem.
  • Hands-on experiences with performance marketing or on line channel planning / e-Com platform.
  • Comfortable analyzing campaign data and performance metrics.
  • Proactive, you work efficiently and flexibly to deliver results with strong ownership.
  • Ability to interpret market trend and sales track, and translate this into meaningful, useful information that informs decision-making.
  • Ability to build trust, good working relationships and communicate effectively with colleagues and across functions.
  • Ability to manage changing priorities with ease.
  • Strong Influencing Skills.
  • Excellent communication and interpersonal skills with the ability to communicate with stakeholders across functions.
  • Ability to tackle demands of ever-evolving technological implements with ease.
  • Ability to keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.
  • Ability to learn fast and adapt well in unfamiliar situations.

Förmåner

  • As part of the Electrolux Group, we will continuously invest in you and your development.
  • There are no barriers to where your career could take you!
#Digital#eCommerce#channel#planner#Sales#Aftersales
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Företag

Electrolux Group

Publicerade jobb

för 1 månad sedan

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Mellannivå

Platser

Seoul, Korea, Republic of

Sökande

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