Culture Marketing Lead
Marknadsföring, media och kreativt · Marknadsföring och reklam · Varumärkeshantering · Innehållsstrategi · Marknadsstrategi
I korthet
Spotify seeks a senior Culture Marketing Lead in Dubai to define and execute cultural and content marketing strategies across MENAT+, focusing on music, pop culture, and community engagement. This role involves leading campaign development, artist collaborations, experiential activations, and managing a team, requiring deep regional cultural understanding and 10+ years of marketing experience.
Ansvarsområden
- Define and lead Spotify's culture marketing strategy across MENAT+, developing campaigns.
- Lead the development and execution of culturally rooted campaigns spanning content, partnerships, creator collaborations, and experiential marketing.
- Partner closely with Spotify's Music team to develop and execute artist marketing plans and integrated go-to-market campaigns.
- Define the region's content pillars and editorial voice, working across various formats.
- Build and manage high-impact experiential activations, live events, and fan experiences.
- Serve as the cultural authority for the region, championing bold, original ideas.
- Lead, coach, and develop a team of Content Marketing Managers.
- Establish measurement frameworks for culture and content marketing.
- Stay ahead of cultural trends, shifts in consumer behaviour, and the competitive landscape.
Krav
- 10+ years of experience in marketing, with a significant focus on culture, music, content, and experiential marketing.
- Deep understanding of how different formats perform across platforms and a strong editorial instinct.
- Extensive experience partnering with music teams, artists, labels, and creative partners.
- Successfully built, led, and developed high-performing marketing teams.
- Deeply immersed in music and culture across MENA and Türkiye.
- Strategic and cultural thinking, identifying where Spotify should show up.
- Thrive in a fast-paced, matrixed environment and comfortable navigating ambiguity.
- Fluent in English and Arabic.
- Turkish language proficiency is a strong advantage.
Önskade kvalifikationer
- Ideally within entertainment, media, or technology platforms.
- Understand how to balance artist storytelling with brand objectives.
Förmåner
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
#marketing#culture#content#experiential#music#entertainment#media#technology#MENA#Türkiye#Egypt#Saudi Arabia#Dubai
Företag
Spotify
Publicerade jobb
för 6 dagar sedan
Anställningstyp
Heltid
Arbetsform
Hybrid
Erfarenhetsnivå
Senior
Platser
Dubai, United Arab Emirates
Sökande
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