Content & Brand Design Specialist
Marknadsföring, media och kreativt · Marknadsföring och reklam · Varumärkeshantering · Grafisk design · Innehållsstrategi
I korthet
Arla is seeking a creative Content & Brand Design Specialist in Kuala Lumpur to lead social planning, creative asset creation, and physical packaging design for ARLA brands in the SEAP region. This role involves developing multi-brand content calendars, designing digital assets, and collaborating with partners to enhance brand presentation both online and offline.
Ansvarsområden
- Develop and execute multi-brand, cross-platform content strategies that drive engagement and strengthen brand voice consistency.
- Create visually compelling digital and packaging designs, including social assets, product labels, and marketing collateral, ensuring brand guideline alignment.
- Drive and maintain partnerships with agencies, freelancers, and content creators.
- Track and analyze key social metrics to refine future strategies.
- Present monthly performance reports with actionable insights and optimization strategies.
Krav
- 3-5 years of experience managing social media strategies and visual brand design, preferably across multi-brand environments.
- Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Canva/Figma.
- Proven portfolio featuring social card designs and print-ready packaging/label designs.
- In-depth knowledge of platform-specific best practices (META, TikTok, YouTube, Red Note).
- Deep understanding of modern internet culture, viral trends, storytelling formats, and social media analytics.
- Passionate about great design with careful attention to typography, layout, and print quality.
- Collaborative and clear communicator, fostering productive partnerships.
- Curious, proactive, and analytical, with a knack for turning performance data into smarter creative decisions.
- Self-starter comfortable navigating change and taking ownership.
Önskade kvalifikationer
- Experience implementing a holistic and intentional branding design approach both online and offline.
- Ability to work across all business units and navigate a matrix organization.
- Ability to keep creative projects on track and aligned with brand objectives.
- Comfortable contributing to a growing organization.
Förmåner
- Committed to professional development and promoting from within.
- Positive and collaborative culture.
- Join a market leader producing nutritious household-favourite brands.
- Opportunity to make things better for customers, farmers, and the world.
#content#brand design#social media#marketing#packaging