Channel Sales and Activation Manager

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in retail management, field sales management, or channel marketing.
• Experience managing budgets, OPEX, and performance reporting.
• Experience managing retail promoters or field programs.
• Experience in agency/vendor relationship management and project implementation.

Preferred qualifications:

• Experience working in the consumer electronics industry.
• Experience using data to drive decisions and strong investigative skills.
• Proven track record of managing performance and driving results in a retail environment.
• Ability to understand, navigate, coordinate, and drive consensus amongst multiple internal and external stakeholders.

About the job

As a Channel Sales and Activation (CSA) Manager for India, you will be accountable for managing the day-to-day activities of Google's retail programs and field teams. You will be focusing on managing the performance of our large-scale in-store promoter program, including its associated Operational Expenditure (OPEX) and reporting. You will use your retail and sales expertise to lead the team to deliver on business goals across a complex set of product areas. You will have a solid foundation in retail operations and the ability to lead and influence partners and the broader organization.

Responsibilities

• Oversee and manage the performance of the in-store promoter program to maximize the sell-out of Google devices and services. This includes setting performance targets, daily operations, driving like-for-like growth, and conducting Return on Investment (ROI) assessments of channel activities.
• Manage the OPEX Profit and Loss (P&L) for promoter and merchandising programs, including quarterly/annual budgeting, forecasting, and variance analysis.
• Manage third-party vendor relationships and performance against Service Level Agreements (SLAs). Build, coach, and guide the vendor CSA team.
• Ensure flawless execution of customer programs, experience roll-outs, and new product launches within partner retail stores. Drive the collection, analysis, and reporting of performance data and consumer insights to inform regional and global business decisions.
• Collaborate with India sales leads on short, mid, and long-term strategies to enhance sales, product placement, and consumer engagement.