Channel Development Marketing Manager
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring
I korthet
The Channel Development Marketing Manager will lead and execute digital marketing strategies to expand the company-owned dealership network's digital presence, generate qualified leads, and enhance customer engagement across North America. This role focuses on digital performance, lead management, customer experience, and continuous improvement to support sales growth and brand visibility.
Ansvarsområden
- Develop, implement, and optimize digital marketing strategies to drive measurable growth in traffic, engagement, and qualified leads.
- Manage performance across digital channels for company-owned dealerships, including websites, social media, and campaign communications.
- Own and maintain the digital presence for dealership websites, ensuring up-to-date messaging, strong user experience, and consistent branding.
- Track and analyze website analytics and performance metrics with a focus on lead generation, customer acquisition, and conversion rate optimization.
- Manage incoming leads across all marketing channels and dealerships, analyzing sources and campaign effectiveness to improve ROI and lead quality.
- Manage content planning, publishing, and performance tracking across social media platforms, optimizing paid and organic efforts.
- Coordinate marketing initiatives across multiple dealership brands to maximize efficiency and return on investment.
- Oversee vendor performance, deliverables, and alignment with business goals.
- Conduct market research, competitive analysis, and trend identification to inform strategy.
- Define and implement customer experience KPIs across the customer journey and develop reporting for continuous improvement.
Krav
- Bachelor’s degree in marketing or business preferred, or equivalent work experience.
- Minimum 3 years of digital marketing experience, 5 years preferred.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Acrobat).
- Experience with digital analytics tools, CRM systems, and website platforms.
- Experience in digital marketing, analytics, and lead generation.
- Demonstrated experience in vendor management and budget oversight.
- Strong understanding of sales processes.
- Strong understanding of business development.
- Strong understanding of dealership and/or financial services environments (preferred).
Önskade kvalifikationer
- Leadership: Demonstrates ownership and drives initiatives with minimal direction.
- Communication: Strong written, verbal, and interpersonal skills across all levels.
- Digital Marketing Expertise: Deep understanding of digital channels, analytics, and performance optimization.
- Collaboration: Works effectively across sales, operations, and external partners.
- Analytical Thinking: Uses data to drive decision-making and continuous improvement.
- Execution & Organization: Manages multiple priorities, deadlines, and projects effectively.
- Adaptability: Thrives in a fast-paced, evolving environment.
- Initiative: Proactive, self-starter mindset with strong follow-through.
Förmåner
- Competitive medical, dental and vision insurance.
- Generous paid time off.
- Competitive matching retirement savings plans.
- Working environment where your safety, health and wellbeing come first.
- Focus on professional and personal development through Volvo Group University.
- Programs that make today’s challenging reality of combining work and personal life easier.
#digital marketing#channel development#lead generation#customer engagement#social media#website management#marketing strategy#performance optimization#vendor management#budget management#market analysis#customer experience
Företag
Volvo Group
Publicerade jobb
för 4 veckor sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Mellannivå
Platser
Greensboro, United States
Kvalifikation
Kandidatexamen, Ingen formell utbildning
Sökande
Ansök tidigt