Category Marketing Manager, IN Apparel
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Digital marknadsföring · Innehållsstrategi
I korthet
Amazon.in Fashion is hiring a Category Marketing Manager in Bengaluru, Karnataka to own traffic drivers, optimize marketing channels, and analyze customer cohorts. This role involves developing style guidelines, merchandising calendars, and driving customer lifecycle management. Requires 3+ years of marketing experience with strong data analysis and program management skills.
Ansvarsområden
- Own all key traffic drivers for the category/line of business and act as a category advocate with central traffic teams.
- Deeply understand and optimize traffic-driving mechanisms including onsite merchandising, Search, Social media, Push notifications, and Performance marketing.
- Analyze customer cohorts and drive initiatives to improve growth.
- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification, and influencer marketing.
- Conduct in-depth analyses to determine program effectiveness and continuously improve programs and site initiatives.
- Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
- Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal.
- Present to senior management externally and internally.
- Drive customer lifecycle management activities including customer acquisition and retention to drive growth.
- Plan for category marketing P0 metrics and budget.
- Drive monetization of marketing inventory to scale engagement with brands and grow them.
- Meet business goals while ensuring a top-notch customer experience.
Krav
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Önskade kvalifikationer
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
#Marketing#Category Management#Apparel#E-commerce#Data Analysis#Merchandising#Customer Experience
Företag
Amazon
Publicerade jobb
för 1 månad sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Mellannivå
Platser
Bengaluru, India
Sökande
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