The Job

Brand Strategist

Marknadsföring, media och kreativt · Marknadsföring och reklam · Varumärkeshantering

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I korthet

AIX is seeking a Brand Strategist to work within their Creative Studio. This role involves partnering with various leaders to shape product expressions and build brand equity. The strategist will leverage cultural insights and lead in-product partnerships to ensure AIX's product stories are clear, consistent, and ambitious.

Ansvarsområden

  • Partner with creatives, product managers, engineers, and product designers to shape defining brand expressions and experiences within the AIX product portfolio.
  • Collaborate with Creative Studio, Product Strategy, and Product Design leadership on projects defining AIX product visions.
  • Identify opportunities with Integrated Marketing to deepen in-product to outbound marketing expression.
  • Contribute to the activation of the AIX organizational brand.
  • Lead and steward the vision for integrating creator, institution, and brand partnerships into the product experience.
  • Build prototypes for pitches to AIX Leadership and the broader organization.
  • Identify long-term opportunities and Jobs To Be Done (JTBD) in collaboration with UXR, engineering, product design, and product strategy teams.
  • Guide internal brief writing, provide direction to cross-group teams, and develop strategies to engage cross-company stakeholders.
  • Track brand perceptions and reporting through qualitative and quantitative studies in partnership with UXR and Research & Insights teams.
  • Commission studies with agencies to support research and insight identification as needed.
  • Monitor brand performance and impact, identifying emerging opportunities across the company and AIX portfolio.

Krav

  • 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development, or equivalent experience.
  • 6+ years brand/creative strategy and communications/connections strategy experience, including brief writing and/or managing strategy on the corporate or agency side.
  • 6+ years of communications/connections planning experience building integrated campaigns that bring brands into culture.
  • Strong insight into the AI discourse, tensions, and implications across various parts of culture (media, arts, etc.).
  • Experience vibe-coding and building prototypes.
  • Comfort operating in ambiguity; this role will define its own shape.
  • Experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
  • A strategic mindset, able to balance short- and long-term goals, and translate business objectives into brand solutions.
  • Effective communication and presentation skills, able to articulate and justify ideas and recommendations with clarity and confidence.
  • A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions.
  • A customer-centric and empathetic approach, able to understand and anticipate the needs and preferences of target audiences.
  • A growth mindset and curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback.

Önskade kvalifikationer

  • Luxury, lifestyle, or entertainment experience preferred.

Förmåner

  • Hundreds of millions of people start their day with something AI Experiences (AIX) built: asking Copilot a question, searching on Bing, opening a new tab in Edge.
  • This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
  • Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
#Brand Strategy#Product Marketing#Creative Studio#Marketing Expression#Cultural Relevance#Brand Equity#Research#Engineering#Creative Expression#AI#Copilot#Bing#Edge#Partnerships#Prototypes#UXR#User Research#Product Design#Product Strategy#Brief Writing#Stakeholder Management#Cultural Insights#Brand Perceptions#Qualitative Studies#Quantitative Studies#Brand Performance#Brand Impact#AI Discourse#Communication Strategy#Integrated Campaigns#Vibe Coding#Growth Mindset#Customer-Centric
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Företag

Microsoft

Publicerade jobb

för 4 veckor sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Senior

Platser

United States

Sökande

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