The Job

Account Based Marketing Manager (Public Sector), Field Marketing-APJ

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Brand Management

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I korthet

Amazon Web Services is seeking an experienced Account-Based Marketing (ABM) Manager for the Public Sector in India. This role focuses on designing and executing high-impact ABM programs for enterprise customers to drive digital transformation and cloud adoption, ultimately accelerating pipeline and revenue growth.

Ansvarsområden

  • Develop and execute comprehensive account-based marketing campaigns targeting high-value accounts in the Public Sector Business Segment in India
  • Design and implement multi-touch, multi-channel ABM programs that align with account-specific business objectives and buying journeys
  • Create personalized engagement strategies for target accounts, including executive roundtables, customer events, and bespoke content experiences
  • Plan and execute strategic events including executive briefings, industry forums, and account-specific workshops to drive engagement and pipeline acceleration
  • Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion
  • Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics
  • Analyze campaign performance at the account level and provide strategic, data-driven recommendations for continuous optimization
  • Manage relationships with vendors and agencies to deliver high-impact ABM programs and events

Krav

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience producing marketing promotional material for Owned & Operated channels
  • Experience in brand identity and voice development
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Önskade kvalifikationer

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience creating brand marketing content

Förmåner

  • Inclusive culture empowers Amazonians to deliver the best results for customers
  • Workplace accommodations and adjustments available during application and hiring process
#Account-Based Marketing#ABM#Public Sector#Field Marketing#APJ#AWS#Marketing#Digital Transformation#Cloud Adoption#Enterprise
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Företag

Amazon

Publicerade jobb

för 2 veckor sedan

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Senior

Platser

Gurugram, India

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